There are many professions that require fact-based decision-making rather than a gut feeling.
Think about it for a minute. Would you go to a doctor who sent you into surgery but didn’t bother to first run tests to confirm the diagnosis? Do you want a pilot who guesses the best place or time to land? Or a mechanic who takes apart your car before first identifying the problem?
All three of these professions rely on facts to make decisions about how to move forward – and Architecture & Engineering (A&E) firms should as well.
Yet, A&E leaders often make quick decisions based on intuition. If you do the same, you could be putting your business at risk. Decisions based on a gut feeling are simply not viable in today’s competitive and highly data-driven marketplace.
Here are three quick questions to help determine whether your plans are based on fact versus gut.
(more…)