AECCafe Guest Blog
Shane E. Kling is a Chemical Engineer and Founder of Ei Holdings, a conglomeration of CAD + compliance companies serving the oil and gas, chemical and other industries. In his work with Environmental intellect (Ei), EiCAD and other firms, he has supported more than 150 owner-operators with CAD + … More »
Hey, BIM! Got a Better Acronym?
September 24th, 2017 by Shane Kling
Three years ago, I sought to change the acronym P&ID (Piping and Instrumentation Diagram [or Drawing]) to Piping and Instrumentation DATA (Not Drawings). Up Next: Building Information Management (BIM). For the full-version of this article, navigate to the EiCAD Blog…
I still remember the first conversation I had with my longtime, friend and colleague, Ian Matthew – once Autodesk’s lead Plant expert – who they replaced him with, I have no idea…
Ian said to me while driving to the Valero Benicia Refinery in 2012: “BIM is the future. BIM will change how the world, including oil and gas, chemical, and other industries operate!”
Funny, I thought: 7 years into my chemical engineering career at the time and hundreds of conversations with Engineering, Operations, Maintenance, Environmental, Safety, and other Disciplines…and I’d never heard of this world-changing thing called BIM.
Intuitively, either one of two things must happen for Owner-Operators to come to believe that “BIM” can save lives, improve compliance and reduce operating costs:
The fact is: contrary to the marketing efforts of Autodesk and others to trademark and monetize various products and services with the acronym ‘BIM’, it’s just not the best acronym for the Owner-Operators that we serve at Environmental intellect (Ei) and EiCAD.
So, what’s a better acronym? How about…
The truth is, I’m not too sure what will resonate will Owner-Operators, so the humility in me says: just ask’em!
I’m not smart enough to know the answer yet, but I do know one thing: BIM ain’t cutting it.
Side note: can we PLEASE cease using ‘360’ in branding products, applications and services? #notoriginal
Questions? Comments? Contentions? Let me hear’em!