By Arcturus
From the first days of mixed reality, it seemed inevitable that the architecture industry was going to be an early adopter of the technology. After all, if a picture is worth a thousand words, how much would a fully immersive virtual environment you can interact with and explore be worth?
The rise of game engines gave firms and designers the opportunity to build 3D models — mostly for clients, but in some cases to rally support for a new proposal. Telling someone about a new commercial structure is one thing, but allowing them to tour a future rooftop garden or check out what a future restaurant space might look like is another. In many ways, architectural visualization was a precursor to virtual production, which is having a major impact on entertainment. And as we’ve seen countless times in the past, as goes entertainment, so goes innovation across multiple industries.
