We are in an era obsessed with technology. My neighbors wait hours in line for the latest and greatest smart phones, their idea of modern day camping. My father-in-law is giddy when he gets a glimpse at this year’s high end automobile model. He doesn’t look that excited when we all arrive for Thanksgiving. This is an era where, strangely enough, we also see masses of people walking around in search of Pokémon™. There go those millennials tripping over the sidewalk again. Technology, augmented and virtual reality are now a part of life. With technology moving so fast, how can we embrace the newest VR technology in the home building sector and use it to capture the elusive millennial market?
Virtual reality is an immersive experience that gives you a dry run at reality. Using VR hardware, both Oculus™ and HTC Vive™ have gear that includes a helmet, you are transported to a virtual space. Each of the two systems include sensors that track your movement as you make your ay through an environment and make the space feel like it surrounds you. This sense, that you are part of that environment, is what appeals to the home building sector…making that emotional connection with the home buyer while they are walking through their new home, before they even break ground.