Ecommerce Sales

Ecommerce sales have been developing continuously and all things considered, the digital space in the entire world is ready to experience an upsurge in growth, specially now that more discounts are being offered on websites like https://www.raise.com/coupons/sams-club. “Ecommerce’s growth rate was increasing at a rate of 20% annually for the last three years and more than twice in recent years.

According to the 2017 Global Ecommerce Report by eMarketer, South Korea surpassed India as the country with the most growth among its Asian competitors, growing 2.8% in 2017 compared to 2.3% growth in 2016.

South Korean ecommerce stores will take advantage of the strong current growth trend and increase their sales to compete with global online market giants like Amazon, JD.com, Alibaba, eBay, and others.

E-commerce stores in South Korea will have to keep in mind that the online shopping boom in China is not only a domestic trend but is also affecting the foreign markets, especially the U.S. and Europe.

E-commerce is also gaining more and more traction among consumers across the world. According to research by Forrester Research, e-commerce sales growth in North America reached 11% in 2017, up from 9.6% in 2016, accounting for more than two-thirds of total North American e-commerce sales. These are the markets in which online retail is gaining popularity among both North Americans and Europeans, which will become even more pronounced in 2018.

In the same way, foreign e-commerce giants like eBay, Amazon, and JD.com, which are already providing products from South Korea through their online marketplace, will soon also be able to launch services and products in other markets through their online platform, which means the number of Korean products offered by e-commerce companies worldwide will likely grow.

The e-commerce industry is increasingly attracting foreign investors. Since 2017, the Korean market for international investments has attracted foreign funds worth 3.22 trillion won (US$2.5 billion), which is up 23.3% year-on-year.

Whenever you go to your favorite retail outlet, you are usually greeted by a friendly salesperson who is willing to help you pick the best product based on your requirement. They take into consideration your budget and solve any queries you may have during the process. In the end, you make a purchase and leave the store feeling happy, a satisfying offline customer experience.

Customer experience is the means by which a brand communicates with its customers at every step of the way during the buyer’s journey. As the eCommerce store continues to clutter, eCommerce shops need new ways to make their customers shop from them on an ongoing basis.

Conversion rates can be boosted greatly by improving customer experience. In this article, we will look at 7 ways in which you can improve the customer experience for your e-commerce store, get the best assistance from this professional agency working on experience design.

1. Delight Your Customers

According to HBR, increasing the customer retention rate by 5% increases profits by at least 25%. Organizations that understand the importance of retaining customers, work hard to provide a seamless customer experience to their existing buyers. Some customer delight ideas for e-commerce stores are as follows:

• Email reward or loyalty points after customers purchase products, which can be redeemed later.
• Send out thank you emails after shopping. An even better way is to send a handwritten thank-you gift card depending on the volume of your customers.
• Implement a referral program that will give benefits to both your existing customers and new shoppers as well.
• Send free gifts such as t-shirts, mugs or keychains along with the order to your most loyal customers.

2. Surprise Your Shoppers!

Online buyers like surprises. You can introduce surprises during the buyer’s journey to enhance the customer experience. It is often recommended to offer free shipping. Improve your sales by implementing this strategy a bit differently. Instead of being brazen about it, mention it during the checkout process. This will encourage the shopper to buy from you again and help spread your word of mouth in their network.

You can use this strategy for the abandoned cart as well. Instead of sending your shoppers the typical “We miss you” emails, surprise them with an incentive to complete the purchase.

3. Build a Community

A community is a group of people who are die-hard fans of your products. It is the end result of everything you do, represent and stand for as a brand. Community members are advocates of your products. Social media and email are two of the most potent channels to build a community. You can encourage your community to leave reviews and ratings on your product pages.

4. Up Your Social Media Game

Social media allows eCommerce brands to project their unique brand voice. If it’s not feasible for you to have a dedicated social media person at the moment, chalk out a specific amount of time every day to respond to social media queries pertaining to your store. Make sure to address each query and review whether positive or negative on Facebook, Twitter, Instagram, etc.

For example, Wendy’s is a US-based fast-food restaurant chain. Along with its over-the-top, edgy sense of humor, they are also known for being proactive with their social media game.

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