Open side-bar Menu
 Grew Design

Posts Tagged ‘architect’

LOSS OF HONESTY – EVEN WITH ARCHITECTS

Wednesday, June 10th, 2009

Recently it was discovered that some candidates for the national Architectural Registration Examination had improperly shared information on the content of exams and basically cheated on the test. This is the exam that qualifies an architect to be licensed to practice in the states. The announcement regarding the action taken by the national board is found here:

http://www.ncarb.org/newsclips/2009/apr09_5.html

Now one might say this is an isolated event and we should not draw broad conclusions. But hearing about this got me thinking about the continuing erosion of honesty and ethics in our profession, all professions and society in general. Notice an interesting observation made in AWAKE! magazine:

Older persons can remember a time when, in many places, people did not lock their doors. They did not think of stealing from others or of cheating them. If they borrowed money, they felt honor-bound to repay it. And their word was ‘as good as gold.’ True, there was dishonesty, but it was not all-pervasive. Today, however, stealing, lying, and cheating are commonplace throughout the world. And many dishonest acts originate with so-called respectable people who live and work in nice neighborhoods, dress well, may have a religion, and consider themselves good citizens. Indeed, dishonesty has become notorious among officials of government and business. (Nov. 15, 1986)

The Apostle Paul wrote:  “We trust we have an honest conscience, as we wish to conduct ourselves honestly in all things”.  (Hebrews 13:18)

It seems everywhere one turns today we must navigate through a dishonest world. Owners that don’t want to tell the truth on permit applications about the construction cost. Clients who want to pay cash or use other means to bury money so they don’t have to pay taxes on it. Clients who offer us cash if we keep accounts off the books thinking we would likewise not report the income for taxes. Owners and contractors who don’t want to take out permits for the construction. Employment candidates who inflate their credentials. I could go on and on.

Architecture is a noble profession but it does not appear that it is any more noble than others when it comes to ethics. How many architects have read the AIA Code of Ethics or the rules of ethics written into their state’s practice regulations? What meaningful education on ethics, honesty and honorable practice is really given to architecture students? I just make a random check of the listing of courses for a prominent university’s school of architecture. Not one class on ethics in practice or honesty in life. That says plenty.

Why has honesty and ethics in society and our profession become so unimportant? We create environments to promote the well being of humans, to lift their spirits, and bring them comfort combined with guarding their health, safety and welfare. How could we cheat on anything having to do with our profession?

WHAT IT’S ALL ABOUT

Thursday, June 4th, 2009

Digital marketing. One of the newfangled buzzwords that business owners are using to sound smart these days.

Or is there really something to it?

With companies going the digital route and focusing on creating a strong online presence, we understand why you might also be thinking of joining the party.

Do you want to start promoting your business online? Not sure what digital marketing means? If that’s the case, cheer up! In this guide, you’re going to find all the digital marketing basics you need to know about creating successful online marketing campaigns for your business.

Definition

In simplest terms, digital marketing means marketing your products and services using the internet and digital media as the medium.

Digital marketing is sort of an umbrella term that includes all the modern marketing strategies. We are talking about marketing tactics that involve reaching out to the target customers through online marketing (Internet, mobile phones,) and social media marketing like Facebook, Instagram, Twitter, You.Tube and such.

As you can imagine, this is a vast field and can be quite overwhelming if you’re new to the realm of online marketing. In our comprehensive guide to digital marketing basics, we are going to reveal:

  • Why your business needs digital marketing
  • The components of a successful digital marketing strategy

This guide will equip you with all the digital marketing basics knowledge you’ll ever need to create a successful online marketing plan for your business.

Alright, so make yourself a cup of coffee and let’s begin! This compehensive guide answers questions on affiliate marketing.-

Why does your business need digital marketing?

If you are hesitating to invest in digital marketing, here are a few points to convince you of the significance of having an online marketing plan for your business.

Competition is using it: Did you know that 77.6% of small business owners use social media in their marketing strategy? From solo entrepreneurs and freelancers to companies, everyone is using digital marketing to establish a brand presence today. This is probably because digital marketing basics are fairly easy to grasp. If you don’t adapt to the changing times, you stand to lose potential customers.

Cast a wider net: Digital marketing allows you to catch the attention of your prospective customers through a variety of ways. For example, Search Engine Optimization (SEO), which we are going to discuss later in this guide, helps you attract customers in an organic (unpaid) way.

 




© 2024 Internet Business Systems, Inc.
670 Aberdeen Way, Milpitas, CA 95035
+1 (408) 882-6554 — Contact Us, or visit our other sites:
TechJobsCafe - Technical Jobs and Resumes EDACafe - Electronic Design Automation GISCafe - Geographical Information Services  MCADCafe - Mechanical Design and Engineering ShareCG - Share Computer Graphic (CG) Animation, 3D Art and 3D Models
  Privacy PolicyAdvertise