The early stages of a construction project are a bit like selling dreams: sketches and scribbles give a glimpse of how fantastic a piece of architecture will possibly look like one day. However, the further we proceed with a construction project, the less likely it will become that stakeholders and decision-makers will base their decisions and approvals on dreams and ideas alone. This is where visualizations come into play. Essentially, they improve communication by bringing clarity to the project – everyone can see the end result.

© Enzo Pasqua

Visualization today is an important tool for all stakeholders during the design and construction process – not just for architects and engineers, but also for their clients and for investors. Impressive architectural visualizations of a building or structure can help bring the project to life for clients, during the design stage and prior to awarding a contract. It also offers benefits during the design stage, when the impacts of material and component choices can be easily seen and any issues addressed early, for example. Having powerful visualization tools is therefore of significant benefit to all project stakeholders. The good news is that with professional 3D BIM software, creating stunning imagery and animations is no longer limited to graphic designers.
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