By Todd Johnstone, CEO, Allbridge
Todd Johnstone
New Survey: The Top PropTech Considerations to Integrate into Hotel Construction and Renovation
The US hospitality industry is making a slow but steady comeback from the pandemic, but it’s having to meet the new expectations of today’s clientele. As guests return, they do so with expectations that hotels have changed. The bar has been set higher–particularly when it comes to the technology available to them when and where they stay. In response, the AEC industry is working with hoteliers to integrate PropTech into new hotel builds and renovations.
It is critical to understand how travelers’ demands are driving changes in hospitality infrastructure. The following conclusions are drawn from a survey of decision-makers in the hospitality industry to better understand priorities that sit at the intersection of PropTech and customer satisfaction.
1. Convenience and Smart Tech are Top Priorities
Respondents signaled that tech amenities were among their highest priorities–particularly due to the rise in contactless technology necessitated by the pandemic, and the increasing integration of smart devices in our daily lives.
Guests expect convenience technologies to be present throughout their travel experiences. For example, guests expect ease of movement–aided by mobile keys, keyless entry, or concierge kiosks. They also expect access to seamless WiFi connectivity throughout hotel properties. Not only do these types of technologies help save guests’ time and increase their satisfaction, but they can also add a layer of security to properties.
Integrating contactless connection points throughout a hotel not only streamlines guests’ experiences on-site but also increases peace of mind for COVID-weary travelers and employees alike. Driven by the ubiquity of home smart devices and homesharing platforms, like Airbnb and VRBO, hoteliers are finding that guests are seeking the comforts of home during their stays. Providing in-room smart devices or home assistants can further help guests move comfortably through their daily activities.
