[ Order This Book ]
Minding Your Business with Mapinfo
Author: Whitener, Angela / Davis, Jeff
List Price: $46.95
Published by Onword Pr
Date Published: 01/1998
This book illustrates how business mapping technology and MapInfo software can improve decision making and compeitiveness. Professionals in a variety of fields can explore the advantages of geographically mapping business data, and MapInfo users can learn new applications. Case studies are included.
"Minding Your Business" highlights advertising and target marketing; site selection; sales territory redistricting; routing, transportation, and warehousing; telecommunications and information systems; bank service territories, customer service, and marketing; insurance underwriting, risk analysis, and disaster planning; and commercial real estate management and home searches. Software referenced includes MapInfo Professional; MapMarker, MapXtreme, MapXsite, and other tools in the MapInfo line; and Geographic Tracker (Blue Marble Geographics).