Ideate Case Study Profiles TLCD Architecture as Leading-Edge Design Technology Firm

SANTA ROSA, Calif. — (BUSINESS WIRE) — September 29, 2009 — TLCD Architecture, a team of architects, interior designers, and collaborators designing community-oriented projects throughout Northern California, announced today the publication of an extensive case study written by Ideate, Inc. featuring TLCD Architecture as a leading-edge firm in design technology.

Entitled How TLCD Pioneered the Adoption of BIM, this comprehensive three-part case study investigates the firm’s use of Building Information Modeling (BIM), a leading-edge design software tool that generates realistic, 3-D computer models. Among BIM’s many advantages, this technology allows architects to collaborate more effectively with consultants, visualize the project more accurately with the client, and explore design alternatives early the design process.

TLCD has been a pioneer in the adoption of this software, and it has revolutionized the way the firm works on projects. The study in success written by Autodesk vendor Ideate, Inc., describes in three parts how TLCD shifted its practice to explore BIM software in 2002, proactively committed to full-implementation by 2006, and continues to push the design envelope by utilizing this methodology today.

Director of Design Technology Guy Messick, AIA, leverages TLCD’s advanced use of BIM both inside and outside the office. Internally, he shares his expertise by providing support, training and technology advice for the firm. To the broader Architectural/Engineering/Construction community, he facilitates bi-monthly Redwood Empire Revit® Users Group (RERUG) meetings at TLCD’s office, and will be speaking at the Construction Specifications Institute (CSI) conference in Oakland this September about the “Information” component of Building Information Modeling.

For Guy, “Design is an innovative process to determine the best way to arrange elements, and BIM is the tool that TLCD uses to implement the design…Now BIM is part of our culture.”

To access the three-part series, visit or contact TLCD Architecture to request a printed courtesy copy.

About TLCD Architecture

A 46-person firm based in Santa Rosa, California, TLCD Architecture is committed to providing exceptional service through ongoing research, design excellence and concern for community resulting in innovative and distinctive solutions for its clients. TLCD Architecture adheres to sustainable best practices in crafting high-performance buildings and is an industry leader in adopting Building Information Modeling (BIM) as a 3D visualization and collaboration tool. For more information, visit the company’s web site: or call 707-525-5600.




TLCD Architecture
Marina Starkey, 707-525-5600
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