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Pedrali Mirror Stand in Fiera Milan, Italy by Migliore+Servetto Architects

Saturday, April 20th, 2013

Article source: Migliore+Servetto Architects

The project designed by Migliore+Servetto Architects for the Milan Design Week is a meeting plaza where you can walk among products and novelties 2013. Along the sides of this “promenade”, portions of paving arise as an origami paper, folding up in unusual angles, whilst the mirrored surfaces give to the space a new dimension. The deep yellow choice for the outer flooring surface helps to create a greater sense of contrast between inside and outside, designing a sort of chromatic perimeter. On the background a high bookcase hosts an installation as a narration of some specific products and lights together with a multimedia video communication.

Image Courtesy © Chiara Berselli 

  • Architects: Migliore+Servetto Architects
  • Project: “Pedrali Mirror”Stand | Salone del Mobile 2013
  • Location: Fiera Milano, Rho, Italy
  • Photography: Chiara Berselli
  • Client: Pedrali
  • Design by: Ico Migliore and Mara Servetto – Migliore+Servetto Architects
  • Date: Milan Design Week, April 2013
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