A tapis rouge, the climax point of each celebration ceremony, is the concept of the exhibition design project conceived for Audi Regional Business Meeting. A totally red entrance welcomes visitors, while lounge and relax spaces are adapted on white and warm grey colours in a museum mood that doesn’t neglect the stately hosting architecture. Cars are displayed under mechanical motorized boxes, being revealed or hidden under according to the congress programme. A very well defined and detached volume hosts the auditorium space, where business meeting and conference take place.
Audi Business Meeting Place
PROJECT CHALLENGE
The challenge of the project has been to totally re-dress the hosting location in order to transform it into an elegant, high level and welcoming space to respond the brand requirements.
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