Showroom Husqvarna in Biandronno, Italy by Buratti Battiston Architects

Article source: Buratti Battiston Architects

Inside new Husqvarna Motorcycles headquarter BMW Group (brand owner) decides to entrust the project for a new showroom / museum to Buratti + Battiston Architects, already designers of new Husqvarna concept corner.

Husqvarna (Image Courtesy Marcello Mariana)

• Architects: Buratti Battiston Architects
• Project: Showroom Husqvarna
• Location: Biandronno (VA), Italy
• Client: HUSQVARNA MOTORCYCLES
• Builder: ICET STUDIOS
• Forniture: UNIFOR, CAPPELLINI
• Lighting: iGUZZINI
• Photography: MARCELLO MARIANA
• Date: 2009
• Software used: AutoCAD

Interior View (Image Courtesy Marcello Mariana)

The intervention is set on street side of the new building, open to outdoor with a double height transparent courtain-wall. The project sets the main entrance, the way for office accesses, a meeting-room, the shop, the motorcycle showroom that is also used as a museum for an exhibition of an old motorcycle little collection. The main part of the project is a big screen made by a metallic grid painted in glossy red that makes a new  “façade inside façade”, very impressive form outside and , at the same time, a dramatic background for exhibition, dividing service areas from big double height “window space”, used also as place for events.

Interior View (Image Courtesy Marcello Mariana)

Entrance is characterized by a screen made of wooden raw trunk painted in red, official brand colour, that gives immediately the sporty and raw character of the brand.

Husqvarna (Image Courtesy Marcello Mariana)

The floor of exhibition area is marked by a white graphic pattern that edits the idea of  a starting grid, setting racing motorcycles in their natural environment.

Interior View (Image Courtesy Marcello Mariana)

Red metallic grid recalls the idea of a cage, raw trunks the idea of  wood, two main references the project uses to show in this space the brand character oriented to sporty and racing world.

Interior View (Image Courtesy Marcello Mariana)

Interior View (Image Courtesy Marcello Mariana)

Husqvarna (Image Courtesy Marcello Mariana)

Husqvarna (Image Courtesy Marcello Mariana)

Husqvarna (Image Courtesy Marcello Mariana)

Husqvarna (Image Courtesy Marcello Mariana)

Husqvarna (Image Courtesy Marcello Mariana)

Tags: Biandronno, Italy

Categories: Autocad, Showroom

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