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Sumit Singhal
Sumit Singhal
Sumit Singhal loves modern architecture. He comes from a family of builders who have built more than 20 projects in the last ten years near Delhi in India. He has recently started writing about the architectural projects that catch his imagination.

BLOO METAL: The Waving Wall of Chalkwell in Southend-on-Sea, UK by HOLDUP Architect designed using 3DSMax

 
August 18th, 2011 by Sumit Singhal

Article source: HOLDUP

The Waving Wall of Chalkwell is an art installation, commissioned by Metal, comprising of over 1200, 19L water cooler bottles*, demonstrating the vast journey water takes as well as the amount of water used in the production of certain products; a few of which have been depicted in small cabinets, along with information regarding their water consumption.

“The average Brit only sees 3% of the water that they consume.”

Image Courtesy HOLDUP

  • Architects: HOLDUP Architect
  • Project: BLOO METAL: The Waving Wall of Chalkwell
  • Location:Southend-on-Sea, UK
  • Design Team: Guillaume Jounet + Remy Bardin
  • Event: Solomon Monk’s Pump House at METAL
  • Client: BLOO NATION
  • Year: 2011
  • Software used: 3DSMax

Image Courtesy HOLDUP

  • Budget: 5,000£
  • Dimensions: L=40m x l=5m x H=3,5m
  • Photographs: HOLDUP
  • Video: HOLDUP
  • Sponsors: 4 ACES Liquid Packaging
  • Structure: 1200 water cooler bottles
  • Binder: double-sided polyurethane foam tape

Image Courtesy HOLDUP

BLOO Nation uses art to raise awareness about the concept of embedded water: the volume of water used to produce a product in various steps of the production chain.

Image Courtesy HOLDUP

The Waving Wall attempts to help visualize the vast amounts of ‘invisible’ water required to produce these items using a very simple calculation: assuming that every water cooler bottle is filled, there would be approximately 22,800L of water based on this fact. This entire installation would only make up about 2 pairs of jeans or 5 beef steaks!

Image Courtesy HOLDUP

In the UK, we individually soak up 4645L of water on a daily basis, that’s 50 bathtubs worth of water! The problem with this is that two-thirds of this water is imported through products, from countries that are already suffering from water shortages. There is an impending water crisis.

“In 2025, more than half of the world’s population will be facing water-based vulnerability.”

Image Courtesy HOLDUP

Image Courtesy HOLDUP

Image Courtesy HOLDUP

Image Courtesy HOLDUP

Image Courtesy HOLDUP

Image Courtesy HOLDUP

Image Courtesy HOLDUP

Image Courtesy HOLDUP


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Categories: 3dS Max, Public Art




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