ArchShowcase 
Sumit Singhal
Sumit Singhal loves modern architecture. He comes from a family of builders who have built more than 20 projects in the last ten years near Delhi in India. He has recently started writing about the architectural projects that catch his imagination. PHILIPP PLEIN store – Forte dei Marmi in Forte dei Marmi, Italy by AquiliAlbergOctober 9th, 2011 by Sumit Singhal
Article source: AquiliAlberg In occasion of the opening of the new flagship store in Italy, Philipp Plein chose to collaborate for the first time with AquiliAlberg, a Milan-based architectural and design studio. AquiliAlberg’s sculptural portal anticipate the fashion designer ultra-contemporary and luxurious world. PHILIPP PLEIN opens his first flagship store in Italy and chooses the exclusive location of Versilia. The store, that counts as the seventh mono-brand store in Europe, faces the central Via 4 Novembre in a well-known and worldwide appreciated location where mountains and seaside create one of the most suggestive and sunny Italian backdrops. To accompany the opening, an inauguration cocktail party guests with an international flair. La bella vita. Forte dei Marmi represents an exclusive way of approaching life, style, luxury, fashion and beauty.
 Interior View
The 32 year old designer Philipp Plein has many reasons to open his new store in the Tuscany: “PHILIPP PLEIN represents elegance and luxury, along with a balanced mix of rebellion and Rock ’n’ Roll. Our fashion symbolizes a glamour lifestyle. Forte dei Marmi is the ideal place for the store opening: the appeal of the town is perfect for the brand. After the openings in Vienna, Kitzbühel, Saint-Tropez, Monte Carlo, Cannes and Moscow we are happy and excited to continue our retail concept in Forte dei Marmi” states Philipp Plein.
 Exterior View The new PHILIPP PLEIN store receives the customers in an ultra-contemporary and luxurious dimension, out of the ordinary. The architectural firm AquiliAlberg designed an area of 50 square meters, where every detail is studied in order to create a unique atmosphere. Luminous, relaxed, in perfect balance with the exclusive harmony that Forte dei Marmi enjoys. The Forte dei Marmi store presents originality and detail richness. A store one of a kind. Suggestive impact from the multi-faceted portal in Corian® that covers the entrance, modern interpretation of the tipical “bugnato” of renaissance palaces. Precious material completely in white, illuminated with ample windows and glass for the interiors. Lava rock for the flooring, mixed surprisingly with herringbone parquet.
 Exterior View Display elements alternate in a refined dynamic, lacquer, chrome and ostrich skin. Panels covered in the same materials are used behind the chrome racks, reinterpreting 17trh century boiseries. The space is divided by a walkway that connects two full length mirrors placed laterally, a spectacular interpretation of the fashion runway. In the rear, the famous skull covered in CRISTALLIZEDTM- Swarovski Elements, recurring presence in the world of PHILIPP PLEIN, dominates the scene, closed in a crystal casin. A project where the pure and minimalistic aesthetic of the PHILIPP PLEIN Home Collection harmoniously blends the exclusive fashion collection designed by the young and talented fashion designer. A luminous, dynamic and inviting place to enjoy the sunny side of life with PHILIPP PLEIN.
 Interior View AQUILIALBERG architecture & design studio – Milan – Italy Laura Aquili (1973) & Ergian Alberg (1972), architects & designers, have worked in Amsterdam, Rotterdam, Rome, London and Beijing for different internationally recognized offices: Zaha Hadid, OMA, UNStudio, ONL and Fuksas, where they have been responsible for different scale projects, from product design to architecture. In 2006 they founded in Milan the AquiliAlberg studio, where they work on architecture, design and graphics with an experimental and innovative approach, combining their multidisciplinary experience gained from abroad, with their background rooted in graphics and the arts.
 Interior View The first design project, the side-table Vertigo, marks the beginning of the collaboration with Moroso in 2007. In 2007, they were selected by Corian to design a limited edition object, the Fossil tray, for the event “Corian: 40 years / 40 designers”, a travelling exhibition presented in New York, London, Frankfurt, Paris, Oslo, Brodeaux and Bruxelles.
 Interior View The first interior design project marks the collaboration with Christie’s auction house, for which they designed the new headquarters, new offices in Milan and the new layout for auctions of Milan at Palazzo Clerici and Rome at Palazzo Lancellotti. The studio completed in 2009 an housing project in Cremona. Also, 2009 saw their first installation and graphics project for the Triennale di Milano. The exhibition “The fragile city“, curated by sociologist Aldo Bonomi, was staged successfully in the prestigious location in Viale Alemagna, in Milan.
 Interior View The first project in the fashion world marks the collaboration with designer Neil Barrett for which they have designed the backdrop of the fashion show in Milan, AW2010. At present the studio is working on diffrent projects such as: an ambitiuos touristic harbour in Jesolo, an hotel, a residential building in Switzerland, some installations, design projects and international architectural competitions.
 Interior View Their clients include, Moroso, Fiam, Ernestomeda, Kundalini, Corian, Serralunga and Ritzenhoff, for which they have participated at the Salone del Mobile, ICFF, 100% Design, Design Annual, Ambiente, Maison & Objet and IMM Cologne. Provincia di Milano and Camera di Commercio awarded AquiliAlberg, “New Creative & Innovative Company 2008”. Laura Aquili & Ergian Alberg regularly write about architecture and design on different italian magazine and newspaper such as Il Sole 24 Ore, Interni, L’Arca, Progettare and L’Industria delle Costruzioni. They participated at the first edition of the international format Pecha Kucha Night in Milan, Innovation Circus event, Rizoma (Young Architects Biennale), Beyond the Media 2009, and CanActions (Biennale di architettura in Kiev).
 Interior View They write about “Emotional, digital and technological cross-pollination between design, art and architecture” in their blog, “Des-art-chitecture”, for the NOVA100 on-line newspaper, powered by Il Sole 24 Ore. Work of AquiliAlberg has been published and exhibited worldwide. They have been teaching “Theoretical background on the influence of digital technology on society, culture & architecture”, at Delft University of Technology – International Master Programm ‘Hyperbody’, along with Kas Oosterhuis.
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Tags: Forte dei Marmi - Italy Category: Stores |
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