ArchShowcase Sumit Singhal
Sumit Singhal loves modern architecture. He comes from a family of builders who have built more than 20 projects in the last ten years near Delhi in India. He has recently started writing about the architectural projects that catch his imagination. Pippy Houldsworth Gallery in London, UK by Simon Dance DesignDecember 14th, 2011 by Sumit Singhal
Article source: Simon Dance Design Simon Dance Design has completed a new contemporary exhibition space in central London. The Pippy Houldsworth Gallery opened to the public on 12 October 2011 to coincide with the Frieze Art Fair. The space will be programmed for exhibitions, seminars and events. The venue provides a showcase for a number of the most important national and international contemporary artists. The inaugural exhibition Continuum brings together seven seminal paintings by Clem Crosby.
Pippy Houldsworth chose to work with an innovative architecture and design studio that would reflect her program for the gallery. The client was drawn to the discreet vision for the space by Simon Dance Design. Feasibility study work began in August 2011. The brief for Simon Dance Design was to create a quiet backdrop for the viewing of works of art. The space also houses office space and art storage for the gallery. The existing 180 sq m first floor is located on Heddon Street between Oxford Circus and Piccadilly Circus in Mayfair. The gallery consists of the main exhibition and micro project spaces which are open to the general public by appointment only. The rest of the floor is dedicated to private viewing spaces, art storage and offices. Pippy Houldsworth Gallery wanted to have an artist’s project space within the gallery to affirm their mission to work closely with a number of major international artists. Simon Dance Design conceived the idea of a separate micro project space with a floating white illuminated box set within a black vertical opening and invisibly lit from within. This will bring a unique space and new focus for the arts in London. The overall design was approached by Simon Dance Design in three principal ways: 1. Reconfiguration 2. Specific Interventions 3. Technical Features
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