Stills Flagship store in Amsterdam, The Netherlands by Doepel Strijkers

Article source: Doepel Strijkers

On the Cornelis Schuijtstraat in Amsterdam a flagship store has been realized for the label Stills. The spatial interventions in the hull, which visually connects the floors, are not emphasized by smoothing them but has been kept visible to show additions and finishing layers over time. There is a base from which the original shop and its transformations over time remained visible. This pattern of textures in the existing building is complemented by an object. A spatial translation based on the values of the label.

Interior View (Images Courtesy Wouter vandenBrink)

• ARCHITECT: Doepel Strijkers
• NAME OF PROJECT: Stills Flagship store
• LOCATION: Amsterdam, The Netherlands
• PROGRAM: Retail
• ASSIGNMENT: Rebuilding and interior
• PHOTOGRAPHY: Wouter vandenBrink

Interior View (Images Courtesy Wouter vandenBrink)

• STATUS: Completed September 2011
• SIZE: 188 m2
• CLIENT: Veldhovengroup BV, Stills
• DESIGN: Duzan Doepel, Eline Strijkers with Chantal Vos
• CONTRACTOR: Krant Interieurbouw
• INTERIOR: Heijmerink Wagemakers
• LIGHTING: Solid Lighting
• MECHANICAL INSTALLATION: Aaftink Verwarming Airconditioning

Interior View (Images Courtesy Wouter vandenBrink)

Stills seeks for sophistication through novel combinations and delicate contrasts, in fits, in styles, in looks, in feels. Their ultimate research in the intrinsic qualities of materials, results in new potentials for working with them, treat and combine them. This distinctive Stills quality has been translated in a spatial identity based on a new typology. Natural materials, craftsmanship, refined textures and specific pat¬terns are reflected in a spatial fabric which fills the space as a volume.

Interior View (Images Courtesy Wouter vandenBrink)

A careful analysis of the movement of humans in space and the percep¬tion of clothing forms the base for the deformation of the spatial grid. The dense grid opens itself. An implementation with a durable spatial identity, maximum experience and minimum resources is the result. Dressing rooms, lighting and all possible options for presentation are integrated into the volume, so clothing, shoes, bags, books and mannequins form the visual spec¬ification of the continuous structure.

Interior View (Images Courtesy Wouter vandenBrink)

Interior View (Images Courtesy Wouter vandenBrink)

Interior View (Images Courtesy Wouter vandenBrink)

Interior View (Images Courtesy Wouter vandenBrink)

Interior View (Images Courtesy Wouter vandenBrink)

Interior View (Images Courtesy Wouter vandenBrink)

Model

Plan

Concept diagram

Tags: Amsterdam, The Netherlands

Categories: Showroom, Stores

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