Surefoot Beaver Creek in Colorado by The Los Angeles Design Group, LLC

Article source: The Los Angeles Design Group, LLC

Beaver Creek is the seventh in a series of stores designed by The LADG for Surefoot. Each store is unique, specifically designed for the space and the demands of the local market.  At Beaver Creek, the design concept of the store is not unlike the construction of a ski-boot: it’s an efficient, comfortable center, surrounded by a very complex and performance-driven shell. In the middle of the store there are several custom-fabricated pieces of furniture that house Surefoot’s custom fitting process. The furniture is designed to be unobtrusive and helpful – kind of like an ergonomic butler to the fitting process. Fittings are exacting, and customers can spend hours working with Surefoot staff to get the boot just right. Subtle angles in the furniture help position customers’ feet and a series of platforms bring boots up to exactly the right height for operators to work on them.

Surefoot Beaver Creek

• Architects: The Los Angeles Design Group, LLC
• Project: Surefoot Beaver Creek
• Location: Beaver Creek, Colorado
• Project Team: Andrew Holder, Claus Benjamin Freyinger, Noah Rubin
• Completion: November, 2011
• General Contractor: Blueprint Construction
• Steel Fabrication: Astro Engineering and Manufacturing
• Wood Fabrication: Machine Histories
• Size: 1,200 Square Feet
• Program: Retail store for custom ski-boot retailer

Surefoot Beaver Creek

Unlike this calm center area, the periphery of the store is packed with product, information, and lighting. The form of the wall and ceiling are also much more complex than the center-area furniture. The wood “boot wall” at the rear of the store is actually not straight up and down; it leans forward from the top to bring boot as close as possible to people browsing through the store. The ceiling is folded into a series of curved panels, making a small store much bigger and scattering light so that the interior can be brought up to higher levels of illumination without any strong directional shadows.

Surefoot Beaver Creek

Founded 25 years ago, Surefoot is now the world’s biggest and best ski boot specialty store. Their worldwide locations have a handpicked and personally trained corps of boot fitting specialists. Instead of power tools and guesswork, they employ precise state-of-the-art technology to deliver the guaranteed best fitting, best performing boots possible.

Surefoot Beaver Creek

Surefoot Beaver Creek

Surefoot Beaver Creek

Surefoot Beaver Creek

Surefoot Beaver Creek

Surefoot Beaver Creek

Surefoot Beaver Creek

Tags: Beaver Creek, Colorado

Category: Showroom

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