Sway in Long Beach, California by AB Design Studio Inc.

Article source: AB Design Studio Inc. 

Located on the busy 2nd Street in Belmont Shoes (Long Beach), CA, this shoe store focuses on high-end women’s shoes and accessories. The founder gave us this task: \”display shoes in a new, modern, chic way…someway that I have never seen before!\” We began with creating a simple palette of colors and forms with soft edges and decorative lighting. Ipe wood was integrated into the design as a way to warm up the interiors and bring nature in from the exterior.

Front View (Images Courtesy Erin Feinblatt)

• Architect: AB Design Studio Inc.
• Name of Project: Sway
• Location: Long Beach, California
• Programs: AutoCAD, Sketch Up
• Photographer: Erin Feinblatt

The exterior facade was completely re-envisioned to announce the new shoe store to the passers-by. Ipe wood was used to create a natural facade and plaster columns help capture the new storefront glazing and new identity of this building built in the 1920’s. The entire interior was recreated to create the new vision and branding for the shoes store. A custom couch and custom designed and built cabinets and cases were designed by AB design studio to create an integration of the branding concept throughout the store.

Exterior View (Images Courtesy Erin Feinblatt)

Exterior View (Images Courtesy Erin Feinblatt)

Interior View (Images Courtesy Erin Feinblatt)

Interior View (Images Courtesy Erin Feinblatt)

Images Courtesy Erin Feinblatt

Images Courtesy Erin Feinblatt

Images Courtesy Erin Feinblatt

Images Courtesy Erin Feinblatt

Images Courtesy Erin Feinblatt

Images Courtesy Erin Feinblatt

Floor plan

Tags: California, Long Beach

Categories: Shop, Stores

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