Great Foodhall in Pacific Place, Hong Kong by HEAD Architecture

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Sumit Singhal
Sumit Singhal loves modern architecture. He comes from a family of builders who have built more than 20 projects in the last ten years near Delhi in India. He has recently started writing about the architectural projects that catch his imagination.

Great Foodhall in Pacific Place, Hong Kong by HEAD Architecture

August 16th, 2012 by Sumit Singhal

Article source: HEAD Architecture

An updated branding identity based around the original Great logo has been applied. Using subtly humorous black & white photography to elevate the shopping experience beyond mere food retail, customers are encouraged to re-examine the role and meaning of food in their lives.

Image Courtesy Mark Panckhurst

Architects: HEAD Architecture
Project: Great Foodhall
Location: Pacific Place, Admiralty, Hong Kong
Designer: Mike Atkin, Mark Panckhurst, Robert Weller
Size: 15,000 square feet
Photographer: Mark Panckhurst
Graphic Design: Kactus Design Ltd

Image Courtesy Mark Panckhurst

Several new concession counters and food offers were added. The mix of displays was adjusted to accommodate the changing and expanding tastes of the customer, and several thousand products lines were deleted to make way for new and varied offers. Upon completion, the store was ranked top 10 worldwide by UK-based “The Grocer” magazine.

Image Courtesy Mark Panckhurst

: Image Courtesy Mark Panckhurst

: Image Courtesy Mark Panckhurst

: Image Courtesy Mark Panckhurst

: Image Courtesy Mark Panckhurst

: Image Courtesy Mark Panckhurst

: Image Courtesy Mark Panckhurst

: Image Courtesy Mark Panckhurst

: Image Courtesy Mark Panckhurst

: Image Courtesy Mark Panckhurst

: Image Courtesy Mark Panckhurst

: Image Courtesy Mark Panckhurst

: Image Courtesy Mark Panckhurst

Contact HEAD Architecture

Tags: Admiralty, Hong Kong, Pacific Place

Category: Super Market

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