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Sumit Singhal
Sumit Singhal loves modern architecture. He comes from a family of builders who have built more than 20 projects in the last ten years near Delhi in India. He has recently started writing about the architectural projects that catch his imagination. A Wheel For Pedrali in Milan, Italy by Migliore + Servetto ArchitectsDecember 4th, 2012 by Sumit Singhal
Article source: Migliore+Servetto Architects The project designed by Migliore+Servetto Architects for Pedrali has just been awarded in London with the Fx International Interior Design Awards 2012 – Museum or Exhibition Space category. Organized by the English magazine FX, the 14th Fx International Interior Design Awards gives a prize to the best of interior projects and products from all over the world, realized from June 2010 to July 2012.  Image Courtesy Migliore+Servetto Architects
 Image Courtesy Migliore+Servetto Architects “A Wheel For Pedrali” is a dynamic and allegoric landscape designed by Ico Migliore and Mara Servetto for Pedrali Stand during the 2012 Design Week. In order to explore their quality and wide production and understand it in detail, 10 scenographic, big, out of scale, 5 metres diameter wheels, host the products displayed in all their finishings and shapes. The series and the wide range of the offer are enlightened by the living narrative of graphic dynamic video projections, shown on the wheels’ backgrounds and allowing a double layer of reading.  Image Courtesy Migliore+Servetto Architects The volume designed for the reception and the lounge area becomes a background offstage of the different perspectives. A multilayered border, containing from metallic grid to semi-transparent fabric, allows to see through into the depth. An installation along the sides of the volume, created with ‘happyapple’ lights, the new exterior lights produced by Pedrali, characterizes and underlines the different layers with light.  Image Courtesy Migliore+Servetto Architects  Image Courtesy Migliore+Servetto Architects
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Categories: Exhibition Center, Museum |
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