ArchShowcase 
Sumit Singhal
Sumit Singhal loves modern architecture. He comes from a family of builders who have built more than 20 projects in the last ten years near Delhi in India. He has recently started writing about the architectural projects that catch his imagination. Cioccolato in Nuevo León, México by Savvy StudioFebruary 20th, 2013 by Sumit Singhal
Article source: Savvy Studio Analysis — Cioccolato is a pastry boutique specialized in custom deserts for special events. In the last couple of years, auteur pastries has grown considerably, which is why brand and product differentiation have become crucial factors for the success of a business.  Image Courtesy Savvy Studio
 Image Courtesy Savvy Studio Conceptualization — The main concept is derived from the already existing Cioccolato, and repositions the brand as a pastry and specialty services provider that caters to all occasions. The Bake & Decor descriptive is used to communicate the new attributes of the company’s work towards the rebranding project, without confusing Cioccolato´s current customer base.  Image Courtesy Savvy Studio Identity — We developed a sweet and festive visual identity that uses brightly colored elements and memorable phrases, which go well with any kind of special event. Actions — Rebranding, visual identity, stationary, packaging, interior design.  Image Courtesy Savvy Studio  Image Courtesy Savvy Studio  Image Courtesy Savvy Studio  Image Courtesy Savvy Studio  Image Courtesy Savvy Studio  Image Courtesy Savvy Studio
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Tags: Mexico, Nuevo León Category: Shop |
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