Pedrali Mirror Stand in Fiera Milan, Italy by Migliore+Servetto

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Sumit Singhal
Sumit Singhal loves modern architecture. He comes from a family of builders who have built more than 20 projects in the last ten years near Delhi in India. He has recently started writing about the architectural projects that catch his imagination.

Pedrali Mirror Stand in Fiera Milan, Italy by Migliore+Servetto Architects

April 20th, 2013 by Sumit Singhal

Article source: Migliore+Servetto Architects

The project designed by Migliore+Servetto Architects for the Milan Design Week is a meeting plaza where you can walk among products and novelties 2013. Along the sides of this “promenade”, portions of paving arise as an origami paper, folding up in unusual angles, whilst the mirrored surfaces give to the space a new dimension. The deep yellow choice for the outer flooring surface helps to create a greater sense of contrast between inside and outside, designing a sort of chromatic perimeter. On the background a high bookcase hosts an installation as a narration of some specific products and lights together with a multimedia video communication.

Image Courtesy © Chiara Berselli

Architects: Migliore+Servetto Architects
Project: “Pedrali Mirror”Stand | Salone del Mobile 2013
Location: Fiera Milano, Rho, Italy
Photography: Chiara Berselli
Client: Pedrali
Design by: Ico Migliore and Mara Servetto – Migliore+Servetto Architects
Date: Milan Design Week, April 2013

Image Courtesy © Chiara Berselli

Contact Migliore+Servetto Architects

Tags: Italy, Milan

Category: Mirror Stand

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