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Sumit Singhal
Sumit Singhal loves modern architecture. He comes from a family of builders who have built more than 20 projects in the last ten years near Delhi in India. He has recently started writing about the architectural projects that catch his imagination. CARRÉ PRIVÉ OUEST in Saint-Quentin-en-Yvelines, France by IADAugust 23rd, 2013 by Sumit Singhal
Article source: IAD Located in the heart of Saint-Quentin-en-Yvelines, Carré Privé Ouest – the first luxury brand department store – is a new partner to the world of luxury goods. As fashion and luxury shops around the world have expanded, new ways of selling off emerged. Whatever their wealth, consumers are constantly in search of more immediate access to major brands, and the luxury brands themselves wish to reach out to these new customers without harming their own high-value image.  Image Courtesy © IAD
Characteristics
 Image Courtesy © IAD This trend toward “smart shopping” noted by all stakeholders in the retail sector has now become a social phenomenon. Confronted by the massive increase in collections throughout the year, the difficulty of managing inventory, and more generally the advent of less predictable cyclical demand, brands are now seeking out new retail channels. The Carré Privé Ouest department store offers them an ideal platform through which to retail their products  Image Courtesy © IAD This covered center will offer lifestyle facilities for the whole family, with a new food hall alongside the existing cafés and terraces. More than a mere fashion trend, the discount luxury shopping experience is turning into a social phenomenon. Centers such as Carré Privé Ouest are perceived as offering an enjoyable and useful shopping experience for consumers who wish to concentrate on quality and a return to real values, while learning to manage their budget through more thoughtful purchasing. Saint-Quentin-en-Yvelines therefore provides a special environment for nurturing this new form of high-end retail tourism in a vast catchment area of local residents.  Image Courtesy © IAD Carré Privé Ouest is not like other shopping centers. It has been designed to offer visitors a distinctive shopping experience in a modern architectural setting enhanced with elegant interior design. To reach the “square”, visitors take a semi-pedestrian concourse, where you can walk around and relax in the many outdoor restaurants. Inside, there is a large protected mall offering a pleasant shopping trail through a well-lit space built around a large atrium.  Image Courtesy © IAD Large openings with massive cavities in the facades allow natural light to reach the heart of the “square”. Throughout the year, both in winter and summer, Carré Privé Ouest welcomes visitors to a cozy ambiance conducive to enjoyable shopping. Unique to this region to the west of Paris, Carré Privé Ouest is the new shopping mecca which some consumers will try and keep secret…  Image Courtesy © IAD  Image Courtesy © IAD
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Tags: France, Saint-Quentin-en-Yvelines Category: Plaza |
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