ArchShowcase 
Sumit Singhal
Sumit Singhal loves modern architecture. He comes from a family of builders who have built more than 20 projects in the last ten years near Delhi in India. He has recently started writing about the architectural projects that catch his imagination. Fernando Jaeger Store in São Paulo, Brazil by SuperLimão StudioNovember 20th, 2013 by Sumit Singhal
Article source: SuperLimão Studio Walking around the area, Jaeger found the spot and started working on obtaining the building. After negotiating and learning the family histories from the owners, the two sisters that were born and raised in the house, set two conditions: the building architecture should be kept as it was, and the jaboticaba tree (typical Brazilian fruit) had to be kept.  Image Courtesy © MairaAcayaba
 Image Courtesy © MairaAcayaba Sure enough, the conditions were accepted and the designer invited SuperLimão Studio to create the project of the store, a retrofit. In other words, the original structure was preserved and the restoration was done with additions of new elements. The architect and engineer Lula Gouveia, partner of SuperLimão Studio says that the project started with an in depth study of the building, including archeological visits to both the attic and the basement of the house where they found beautiful and unique arcs made of bricks and peroba frameworks.  Image Courtesy © MairaAcayaba The outstanding characteristics of the place are wide windows, high ceilings, and a backyard with a view to SESC Pompéia, a work of Lina Bo Bardi, and the amazing “jaboticaba” tree. These are also striking features of the place, reinforcing that most of the original things have been preserved.  Image Courtesy © MairaAcayaba In order to give a nicer look, the walls of the house were just stripped and the original floor was kept. A warehouse was added in the site, which contributed to increase value to the building since it matched the height of the building across the street from it, the SESC Pompéia.  Image Courtesy © MairaAcayaba A charming touch was added by installing three big rollaway doors and they integrate the interior of the shop to the big yard, part of more than 1000m² of the site. A big picture window was built to view SESC, walking from the old house to the new construction connected by a metallic ramp. Industrial modern elements like electro-gutters, metal structured balconies, big iron gates and a concrete floor were added inside the house, which are in harmony with the 20th century house architecture and the original elements.  Image Courtesy © MairaAcayaba SuperLimão Studio also suggested the best usage of the natural ventilation and lighting that together bring better energetic efficiency to the construction and minimize electric costs. Not only that, but also the reuse of materials, rainwater kept and the usage of LED lightning, contributed to the environment to reach the real needs.  Image Courtesy © MairaAcayaba The building is surrounded by a tropical yard signed by SAPU, responsible for the landscape project, which provides a pleasant atmosphere. It is an interesting paradox between the house and the factory, the new and the old, resulting in a new era for the almost one hundred year old building.  Image Courtesy © MairaAcayaba About SuperLimão Studio The company is based in Sao Paulo designs furniture, interior design fixtures and mainly architecture. Established in 2002, Superlimão Studio’s main goal is to search for a new aesthetic language, inspired by daily metropolitan life. The projects include residential houses, design shops, restaurants and any exciting projects. Being environmentally conscious in the approach to design SuperLimão Studio tries to use ecologically responsible materials and recycled industrialized objects. By re-using and placing these materials in a new context they create innovative and interesting designs and architecture.  Image Courtesy © MairaAcayaba Each piece is unique when it comes to using unconventional materials in its structure and/or outer skin. SuperLimão Studio searches for new solutions and applications to existing industrial processes in order to transform standard raw materials of conventional products into unique ones with added value.  Image Courtesy © MairaAcayaba About Fernando Jaeger The designer has been working in the area since the early 1980s and this year celebrates his 33rd career anniversary with a new store. His concept has always pursued an accessible and timeless design that facilitates series production and also preserves the tradition of craft manufacturing techniques. He was one of the first professionals to use reforested wood in industrial furniture production and today works with different types of raw materials.  Image Courtesy © MairaAcayaba The research and use of diverse alternative and reforested woods brought important recognitions to the designer – as the Movesp/Ibama award in 1992 – and opened a path to the creation of an exclusive furniture collection, with functional and simple lines, designed to reach a large number of people and offer the best cost-benefit to the customers.  Image Courtesy © MairaAcayaba Fernando opened his first showroom in 1995, in São Paulo, and there he started to sell the pieces that would make him one of the biggest Brazilian design names. The business grew up and other stores were opened (there are four in São Paulo and two in Rio de Janeiro) and the line has changed over the years.  Image Courtesy © MairaAcayaba At present, his stores sell an average of 2300 pieces per month and the designer is often invited to participate in national and international processes and projects. On December 2012 he was the only Brazilian designer selected, together with stylist IsabelaCapeto, to be a jury in the Modern Craft Project launched by Wallpaper magazine.  Image Courtesy © MairaAcayaba  Image Courtesy © MairaAcayaba  Image Courtesy © SuperLimão Studio  Image Courtesy © SuperLimão Studio  Image Courtesy © SuperLimão Studio  Image Courtesy © SuperLimão Studio  Image Courtesy © SuperLimão Studio  Image Courtesy © SuperLimão Studio
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