Real Madrid Official Store in Gran Via 31, Spain by sanzpont [arquitectura]

Article source: sanzpont [arquitectura]

Proposal: Concept Design, Brand Image, Graphic Design, Store Packaging

After winning a Restricted International Competition, sanzpont [arquitectura] was selected for the design of the Real Madrid Official Store. The project includes Concept Design and Commercial Implementation, Branding, Packaging, Graphic Line and Industrial Furniture Design.

• Architects: sanzpont [arquitectura]
• Project: Real Madrid Official Store
• Location: Gran Via 31, Spain
• Project Team: Sergio Sanz, Victor Sanz, Jose Miguel Cano, Jose García, Mariano Aguado, Leobardo Martínez, Oscar Sanz, Gerard Delgado, David Gutierrez, Tania Cota
• Graphic Design, Store Packaging: LDG. Miguel Angel Mendez + sanzpont [arquitectura]
• Retail Business Development: Areas S.A., Adidas , Diego Rodriguez
• Project Management: Areas S.A.
• Structure & MEP: Ibinser S.L.
• Technical & Financial Consultants: CREA Projects, Areas S.A.
• Furniture and Display Systems: Martínez Otero, vísplay
• Lighting: Performance in Lighting, Lledó
• Multimedia, Audio & Smell: Trison Acústica, BBgreen, akewuele
• General Contractor: CYC Construcciones
• Visual Components: aura, print it!

DIGITAL DESIGN: Cutting Edge BIM Technology

The project was developed using cutting edge design tools afrom start to end based in a BIM system. “The working methodology in sanzpont is fully three-dimensional with BIM technology, we do not create drawings of a design, we create intelligent digital models of the design itself. Such models contain a digital constructive database capable of generating any type of digital information depending on the current phase of the project, in a way that to progress in the development of a project, is to advance the level of detail of the model.

The information generated through a BIM system is totally reliable and very rich in visual quality, since all the elements and views are connected to the same model. This system allows you to create stunning 3D visual information of a project related in 4D timeline and its implementation phases.

DESIGN CONCEPT: Experience the Santiago Bernabéu

The design concept of the store is based on an experience at the Santiago Bernabeu, all the walls are lined with images that make you teleport to the center of the field, in game action. The central marquee of the stadium is reinterpreted to highlight the store cash-wrap, accompanied by a media wall and a panel lined with victories that shows all the glory of the club.

CREATIVE CONCEPT: Glory is not by Chance

The Creative Concept is based on representing the required effort to achieve glory. It is the justification of a majestic sport career, only own by the best soccer team in history. Is a concept that at the same time it honors, praises and immortalizes the club, it states that achievements have been the result of talent, effort, struggle, dedication and determination. The fighting spirit identifies the club with his followers, is what makes us great, is what leads us to win.

LEDs are integrated in the images of the walls to create the effects of the public taking pictures with flash. These LEDs are synchronized with the in-store multimedia system, and activated when a goal happens in the media wall screens, all these while listening to the crowded stadium. The players reflected on the walls of the store are legends that have been indispensable for the greatness and immortality in the club.

EXHIBITION AND FURNITURE: Modular Vanguard Design

The store is divided into three exhibition areas: Textile Zone (Official Gear and Training), Merchandising Zone and Adidas Zone. All the furniture is modular and is designed with the concept of “Ready to Assemble Modular Design”, which is designed from the minimum piece to its intelligent assembly system. This allows maximum flexibility and versatility of distribution, a more sustainable transportation by optimizing the dimensions and logistics for international expansion.

Sustainability: Equipment Efficiency

An important factor in the concept design is energy saving and a serious commitment for sustainability, that is why 100% of the store is made with last generation LED luminaries with a maximum energy efficiency. In addition to intelligent lighting, the HVAC systems are optimized for maximum performance to minimize energy consumption. The store entrance is designed with double HVAC sealing system, besides having an automated gate that opens only when the customer enters or leaves, it has an air curtain that works intelligently.

Tags: Gran Via 31, Spain

Categories: Showroom, Stores

This entry was posted on Thursday, December 5th, 2013 at 6:19 am. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.