Theory stores in Los Angeles, California by Nendo

Article source: Nendo 

Shop interiors for theory, the New York-based fashion brand known for basics that fuse functionality with casual trends.

We designed the interiors for two shops in Paris and Los Angeles and one shop each in London, Beijing, Shanghai, Tokyo and Osaka.

Image Courtesy © Daici Ano

• Architects: Nendo
• Project: Theory stores
• Location: Los Angeles, California
• Photography: Daici Ano

Image Courtesy © Daici Ano

Our idea was to adhere to the brand’s existing combination of simplicity and functionality with New York loft-style materials and a general sense of ease, while adding and emphasizing a new concept: the flow of people. By coming up with a circulation plan as an urban planner might locate new roads within a city, we made careful provisions for people to flow into the shop naturally and move smoothly around it.

Image Courtesy © Daici Ano

For the London shop, we created a ‘boulevard’ that follows on directly from the crosswalk outside the shop. The Paris shop is located on a corner, so we installed entrances on both outward-facing walls and arranged a softly curving ‘short cut’ between them.

Image Courtesy © Daici Ano

We then added ‘plaza’ and ‘park’-like product display stages and lounge corners like to fit with the ‘road system’ in each shop and modulate each space. For the London shop, this meant installing 8.2 m long tables orientated to match the traffic flows within the shop; for the Paris shops, we added a large river delta-like stage that can display more than ten mannequins.

Image Courtesy © Daici Ano

We allotted more space than usual for the dressing rooms and created a buffer zone between the dressing rooms and the shop proper, so that shoppers can take their time trying on clothes and selecting items without thinking about the main flow of people. Together, these touches allowed us to respond to the different demands placed on the shop space while creating new flows of people that may, we hope, flow out into and color the city space around the shops, too.

Image Courtesy © Daici Ano

Image Courtesy © Daici Ano

Image Courtesy © Daici Ano

Image Courtesy © Daici Ano

Image Courtesy © Daici Ano

Image Courtesy © Daici Ano

Image Courtesy © Daici Ano

Image Courtesy © Daici Ano

Image Courtesy © Daici Ano

Image Courtesy © Daici Ano

Image Courtesy © Daici Ano

Tags: California, Los Angeles

Category: Stores

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