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Sumit Singhal
Sumit Singhal loves modern architecture. He comes from a family of builders who have built more than 20 projects in the last ten years near Delhi in India. He has recently started writing about the architectural projects that catch his imagination. Kalevala Koru Jewelry Flagship Store in Helsinki, Finland by Happimaa OyMarch 15th, 2014 by Sumit Singhal
Article source: Happimaa Oy Kalevala Koru, with Happimaa, opened their flagship store on Helsinki’s central esplanade at the end of 2012. The well-known Finnish jeweler was looking for a new type of jewelry store that would showcase their brands in a new and more innovate way. Working within a very tight schedule, the designers proposed a radical idea of bringing the customer into direct contact with the jewelry.  Image Courtesy © Antti Ahtiluoto
 Image Courtesy © Antti Ahtiluoto This combined with a flexible visual merchandising concept gave birth to the idea of creating a system of display components rather than a set of fixed display furniture. Although some old furniture was re-tooled to meet basic retailing and security needs of the store, the majority of the display elements can be moved or changed in response to the season or sales campaign. This concept is now being expanded into branded fixtures for the Kalevala Koru’s re-sellers.  Image Courtesy © Antti Ahtiluoto
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