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Sumit Singhal
Sumit Singhal loves modern architecture. He comes from a family of builders who have built more than 20 projects in the last ten years near Delhi in India. He has recently started writing about the architectural projects that catch his imagination. RIBA REGENT STREET WINDOWS in London, England by Squire and PartnersSeptember 13th, 2014 by Sumit Singhal
Article source: Squire and Partners Squire and Partners’ RIBA Regent Street Windows design for Brooks Brothers, the oldest American apparel brand, was conceived following a discussion about shared values of heritage, craftsmanship and quality. The concept draws on the iconic Golden Fleece, the historical symbol of wool merchants and the Brooks Brothers trademark since 1850.  Image Courtesy © James Jones
 Image Courtesy © James Jones The installation features two crafted sculptures comprised of the over eight hundred handmade sheep suspended on golden threads which combine to make two Golden Fleece, the precise construction of which illustrates the immaculate detailing of a Brooks Brothers product. One sheep ‘chandelier’ is encased in a box lined with hand applied Dutch Gold leaf, the other in Brooks Brothers blue pinstripe. The two sheep mirror each other in separate windows providing a shimmering spectacle for passers-by.  Image Courtesy © James Jones Outside on Regent Street, a trail of chalk hoof prints lead from the two store entrances to ‘Madison’, a life-size cast bronze sheep grazing on the pavement, providing an element of playfulness and interaction. The bespoke bronze sculpture was commissioned for the Regent Street Windows Project and created by British sculptor Jonathan Sanders.  Image Courtesy © James Jones The full installation will be on display until 21 September during London Design Festival, London Fashion Week and Vogue Fashion’s Night Out, after which it will be transported to Brooks Brothers stores around the globe starting with Milan.  Image Courtesy © James Jones ABOUT THE REGENT STREET WINDOWS PROJECT Now in its fifth year, the RIBA (Royal Institute of British Architects) Regent Street Windows Project pairs exceptional RIBA architects with flagship retailers to create stunning architectural installations in the windows of shops, restaurants and cafes along and around Regent Street, W1. This year the installations will be up for three weeks from 1-21 September 2014 and which coincides with both London Fashion Week (12-16 September) and the London Design Festival (13-21 September).  Image Courtesy © James Jones ABOUT SQUIRE AND PARTNERS Squire and Partners are an award-winning architectural practice who have been designing and executing buildings on key sites in London and internationally for over 35 years. The practice’s approach to design assumes that every site has its own history, character and needs. Derived from a sense of place, buildings respond to underlying themes of materiality, scale and proportion which are common to their locations, whilst revealing a commitment to contemporary design and detailing.  Image Courtesy © James Jones ABOUT BROOKS BROTHERS Established in 1818, Brooks Brothers was the first to offer ready-to-wear clothing and has continued throughout history with iconic product introductions including: seersucker, madras, the non-iron shirt and the original button-down collar. Nearly two centuries later, Brooks Brothers is proud to uphold the same traditions and values and to be the destination for ladies and gentlemen from every generation. Since its founding 196 years ago in New York, Brooks Brothers has become a legendary international retailer while maintaining a steadfast commitment to exceptional service, quality, style and value.  Image Courtesy © James Jones Squire and Partners are an award-winning architectural practice who have been designing and executing buildings on key sites in London and internationally for over 35 years. The practice’s approach to design assumes that every site has its own history, character and needs. Derived from a sense of place, buildings respond to underlying themes of materiality, scale and proportion which are common to their locations, whilst revealing a commitment to contemporary design and detailing.  Image Courtesy © James Jones  Image Courtesy © James Jones  Image Courtesy © James Jones  Image Courtesy © James Jones  Image Courtesy © James Jones  Image Courtesy © James Jones  Image Courtesy © Squire and Partners  Image Courtesy © Squire and Partners
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