Tektos concept store in Hong Kong, China by OVA Studio Ltd

Article source: OVA Studio Ltd

In the last 5 years, Tektos has grown into a leading manufacturer of power & data category products. The strategic locations of Tektos in Hong Kong and Guangdong provide an ideal one stop service hub for securing operational and manufacturing services along with supply chain optimization from Asia

Image Courtesy © OVA Studio Ltd

• Architects: OVA Studio Ltd
• Project: Tektos concept store
• Location: Hong Kong, China
• Software used: Sketchup and Maxwell render
• Client: Tektos Limited
• Architects / Directors: Mr. Slimane Ouahès | Architect DPLG
• Architect Assistants: Alice NG , Stephanie Mendoza

Image Courtesy © OVA Studio Ltd

Tektos commissioned OVA Studio in March 2014 to develop a concept store where their products will be display in away that is more engaging and natural than what the retail industry has to propose today for this specific market.

OVA studio approach was based on dividing the retail space into experience zones, playing with organic shapes and colors to identify the brand and the product categories, as well as giving the customer walks/stops opportunities in the shop.

Image Courtesy © OVA Studio Ltd

Below the 5 points that we developed in the design:

• Create an environment/atmosphere which is more organic, contemporary and flowing in nature introducing calm and engaging shapes.
• Spaces are separated into different product zones allowing people to explore the shop longer and in a smarter way.
• Technologies/AR Screens/interactive gadgets/graphic displays/holograms are integrated to enhance customer & brand experience.
• The two volcanic shape fixtures are mainly for customer to understand more of the company/brand. (providing background info)
• The back-wall is an experience zone, giving opportunities for different ways to display the different products Tektos have, that can highlight and interact with customers.

Image Courtesy © OVA Studio Ltd

Image Courtesy © OVA Studio Ltd

Image Courtesy © OVA Studio Ltd

Image Courtesy © OVA Studio Ltd

Image Courtesy © OVA Studio Ltd

Image Courtesy © OVA Studio Ltd

Image Courtesy © OVA Studio Ltd

Image Courtesy © OVA Studio Ltd

Image Courtesy © OVA Studio Ltd

Image Courtesy © OVA Studio Ltd

Image Courtesy © OVA Studio Ltd

Image Courtesy © OVA Studio Ltd

Image Courtesy © OVA Studio Ltd

Image Courtesy © OVA Studio Ltd

Tags: China, Hong Kong

Categories: Maxwell, SketchUp, STORE

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