12 Retail concept store in Hong Kong, China by OVA Studio Ltd

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Sumit Singhal
Sumit Singhal loves modern architecture. He comes from a family of builders who have built more than 20 projects in the last ten years near Delhi in India. He has recently started writing about the architectural projects that catch his imagination.

12 Retail concept store in Hong Kong, China by OVA Studio Ltd

November 15th, 2014 by Sumit Singhal

Article source: OVA Studio Ltd

The main feature of this retail space lies in the integration of online shopping experience into a physical space.Interactive mirrors can recognize the clothes that are being tried and allow customers to order, view and post on social media websites the content of their purchase.

Image Courtesy © OVA Studio Ltd

Architects: OVA Studio Ltd
Project: 12 Retail concept store
Location: Hong Kong, China
Client: 12 Retail Ltd
Architect Assistants: Alice NG, Stephanie Mendoza
Architects / Directors: Mr. Slimane Ouahès | Architect DPLG, Mr. Christophe Barthelemy | Architect DPLG

Image Courtesy © OVA Studio Ltd

12 “petals” booths corresponding to the 12 brands sold are integrating these mirrors, changing rooms and displays. The space also includes a cat walk, bars and a seminar room

Image Courtesy © OVA Studio Ltd

Contact OVA Studio Ltd

Tags: China, Hong Kong

Categories: Retail, Shop

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