Sumit Singhal Sumit Singhal loves modern architecture. He comes from a family of builders who have built more than 20 projects in the last ten years near Delhi in India. He has recently started writing about the architectural projects that catch his imagination.
Jolie in Brazil by Espaço Projetos
December 9th, 2014 by Sumit Singhal
Article source: Espaço Projetos
The design concept was inspired by lofts and aimed to give identity to the brand. The result was a contemporary and modern space. With generous dimensions, the store could be divided into two main sectors with various environments in each: the front with double height ceiling is where are the main products, releases, etc; and the lower ceiling sector is where other products and functional area, such as the cashier, fitting rooms, coffee space, etc.
We could use various types of materials, where each place received a different kind of material on the floor, ceiling and walls. Demolition wood, porcelain, local manufactured tiles, Viroc, etc. The facade has a double height and was all covered with massive red brick, with cutouts in glass with black frames forming the showcases.
All the furniture has been specially designed for each different environment, focused on the dynamism and flexibility. We create a display line that allows to use it with racks and shelves, which may vary its position.
Facade Photo:
Inspired by lofts, the facade is 7m hight and it was all covered in massive red brick. The cut out in glass received black frames and black awnings which delimits the showcases.
Inside Photo 1:
The height ceiling area in the entrance of the store was designed to receive outstanding products and releases. Ramp accessibility at the right. (on the photo)
Inside photo 2:
General view of the area where the celing is lower, where the slab it’s exposed with pipes and painted in black. The exhibitors allow the use of racks or shelves, which can easily be rearranged.
Inside photo 3:
View of the back of the store where we can see the coffee area, small living space and cashier (left). Lining apparent slab with black paint, vinyl floor, concrete effect and mirrors are some material seen.
Inside photo 4:
Coffee area and balcony with painted glass, Silestone, demolition wood. At the right, the access to toilets.
Detail photo:
Different types of materials harmoniously combined with works of art are the hallmark of the store.
In the photo, the detail of the entry to customer toilets. Effect concrete, demolition wood, wallpaper, artwork.
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