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Sumit Singhal
Sumit Singhal loves modern architecture. He comes from a family of builders who have built more than 20 projects in the last ten years near Delhi in India. He has recently started writing about the architectural projects that catch his imagination. Camper Monte Napoleone in Milano, Italy by KeZeno-ZottiZeno-Zottingo Kuma and AssociatesFebruary 6th, 2015 by Sumit Singhal
Article source: Kengo Kuma and Associates We have covered all walls around the shop with a system of very humble plywood boards mounted through the most simple and basic intersection joint we could imagine.  Image Courtesy © Zeno-Zotti
 Image Courtesy © Zeno-Zotti Though, each of these simple wooden boards hide within both the lights for display as well as those for emphasizing the depth of the construction : it is indeed an extremely sophisticated fully integrated lighting system created in collaboration with Mario Nanni.  Image Courtesy © Zeno-Zotti We have conceived this wooden board system to appear in elevation as a simple 32x32cm grid, a dimension that simply follows the standard shoe size to display on stores. Though, it is due to the different position of its vertical boards, that the system suddenly becomes a very complex and random three-dimensional construction once seen in perspective.  Image Courtesy © Zeno-Zotti We have limited the choice materials to only two : wooden plywood boards for the walls and natural stone for the pavement. Though, the naked finish of the boards themselves and the heterogeneous surfaces of the acidized limestone slabs will fill the space with rich textures and tones.  Image Courtesy © Zeno-Zotti This coexisting duality, between simple/basic at first sight, and complex/sophisticated when deeply observed, is what more fascinates us from Camper’s attitude towards design… and is indeed this dual attitude what we have tried to imply with our design here in this Camper shop in Monte Napoleone.  Image Courtesy © Zeno-Zotti Project memo short version : We have covered all walls with the most simple wooden assembly system we could imagine… though, within it hides an extremely sophisticated lighting system. We have conceived it to appear as a simple 32x32cm grid, following standard shoe display size… though, the system becomes a complex three-dimensional construction once seen in perspective. We have limited the materials to wooden plywood and natural stone… though, the naked finished boards and the heterogeneous surfaces of the acidized limestone slabs will fill the space with rich textures and tones.  Image Courtesy © Zeno-Zotti This coexisting duality, between simple/basic at first sight, and complex/sophisticated when deeply observed, fascinates us from Camper’s attitude towards design… and is indeed this dual attitude what we have tried to imply with our design here in this Camper shop in Monte Napoleone.  Image Courtesy © Zeno-Zotti  Image Courtesy © Zeno-Zotti  Image Courtesy © Zeno-Zotti  Image Courtesy © Kengo Kuma and Associates  Image Courtesy © Kengo Kuma and Associates  Image Courtesy © Kengo Kuma and Associates  Image Courtesy © Kengo Kuma and Associates  Image Courtesy © Kengo Kuma and Associates  Image Courtesy © Kengo Kuma and Associates  Image Courtesy © Kengo Kuma and Associates  Image Courtesy © Kengo Kuma and Associates
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