ArchShowcase 
Sumit Singhal
Sumit Singhal loves modern architecture. He comes from a family of builders who have built more than 20 projects in the last ten years near Delhi in India. He has recently started writing about the architectural projects that catch his imagination. Sheung Wan IBIS Hotel in Hong Kong by AGC Design Ltd.July 28th, 2015 by Sumit Singhal
Article source: AGC Design Ltd. Ibis Hong Kong Central & Sheung Wan Hotel, a catchy, colourful icon strategically located in the bustling Sheung Wan, is only within minutes away from many of the transportation networks as well as Hong Kong Central’s business and shopping hub. The Hotel, housed with 550 modern, boldly simplistic guestrooms, a restaurant and a bar, boasts one of the first Asian flagships to showcase a brand new vibrant style, bringing in comfort, well-being and caring service. The hotel exterior and outlook is eye-catching which stands out in Sheung Wan area where Hong Kong heritage prevails. The hotel exterior is set to be a new landmark and icon in the Sheung Wan district, an interesting streetscape to blend in both modernity and heritage of Hong Kong whilst enlivening Sheung Wan as an up-and-coming tourist area. Tracing back the story in the 1920s Sheung Wan, the façade design reflects the historical streetscape of Hong Kong: the rectangular tenement houses in repetitive order, collage of huge advertising signage in multi-colours, forming a uniform but dynamic streetscape, A City of Mosaic. The hotel exterior is set to be a new landmark and icon in the Sheung Wan district, an interesting streetscape to blend in both modernity and heritage of Hong Kong whilst enlivening Sheung Wan as an up-and-coming tourist area. It fully echoes with the Hotel being featured as one of Asian ibis flagships in terms of its hotel scale and benchmark of the hotel branding.  Image Courtesy © AGC Design Ltd.
To Challenge Globalization Local elements generate the Uniqueness and Innovative Design.  Image Courtesy © AGC Design Ltd. Concept Globalised hotel chain needed Uniqueness to standout in cities. Uniqueness of local context and heritage bring in the brand new design character is perfectly met with the Hotel aims.  Image Courtesy © AGC Design Ltd. Local contexts The streetscape of Hong Kong has been transforming rapidly from the historical setting to the urban setting that highlights uniform but dynamic streetscape in addition to the ‘juxtaposition’ of the façade that shape out the ‘City of Mosaic’.  Image Courtesy © AGC Design Ltd. The ‘Color’ and the ‘Signage’ The huge advertising signage makes up major parts of the Hong Kong streetscape. The advertising panels formed arbitrary way with different orientated layers and colors. The colors mainly found in the ad signage were blue, red, yellow, orange and green. In this regard, these arbitrary character was adopted to form the skeleton of our façade design.  Image Courtesy © AGC Design Ltd. Corner Site The hotel sitting at the corner site of Des Voeux Road West and Bonham Strand West. The design is responding to the different nature of streets.  Image Courtesy © AGC Design Ltd.  Image Courtesy © AGC Design Ltd. Interlocked building form Form and orientation of the building embraces different viewing experiences. The design of elevation has taken into account the harbour view being the most significant view for hotel rooms. The glazing area of the eastern side elevation has been maximized for the full benefit of capturing the harbour view .  Image Courtesy © AGC Design Ltd.  Image Courtesy © AGC Design Ltd. Modern Identity Des Voeux Road West In response to the Hong Kong streetscape, the façade design is generated from the arbitrary character of signage in different colors and forms.  Image Courtesy © AGC Design Ltd.  Image Courtesy © AGC Design Ltd. Outside / Inside The coloured glazing is not only for the exterior but it provide different experiences for the guests inside the hotel.  Image Courtesy © AGC Design Ltd.  Image Courtesy © AGC Design Ltd.  Image Courtesy © AGC Design Ltd.  Image Courtesy © AGC Design Ltd.  Image Courtesy © AGC Design Ltd. Remembrance of Identity Bonham Strand West Traditional advertising panels were appeared as ‘gold character on black board’. The Chinese character of inn, “棧”, on the façade represent the traditional streetscape of Bonham Strand.  Image Courtesy © AGC Design Ltd.  Image Courtesy © AGC Design Ltd. Podium “GREEN” Planting on podium is a reflection of high building density of Hong Kong. The design with a tree on podium is a symbol of this character.  Image Courtesy © AGC Design Ltd.  Image Courtesy © AGC Design Ltd. Podium “GREEN” Planting on podium is a reflection of high building density of Hong Kong. The design with a tree on podium is a symbol of this character.  Image Courtesy © AGC Design Ltd.
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Tags: Hong Kong, Sheung Wan Category: Hotel |
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