ArchShowcase 
Sumit Singhal
Sumit Singhal loves modern architecture. He comes from a family of builders who have built more than 20 projects in the last ten years near Delhi in India. He has recently started writing about the architectural projects that catch his imagination. Boutique Cinema in Hong Kong, China by AGC Design Ltd.August 11th, 2015 by Sumit Singhal
Article source: AGC Design Ltd. The first boutique cinema in Hong Kong, offering ‘loft-design’ aesthetic with comfort, stylish and homely in a central location at the bustling and hustling Causeway Bay area. The cinema comprises 3 Houses of total 250 seats.  Image Courtesy © AGC Design Ltd.
 Image Courtesy © AGC Design Ltd. Opportunities for ‘Boutique’ This ‘Boutique’ design concept is a strategic solution addressing the emerging consumer behavior pattern of urban people spending less and less time at home, not necessarily having longer working hour, but more willing to spend time with friends outside home. The application of “Boutique-quality” is more often an icon of personality touched style and is a means of living to stay humanely in the bustling & hustling city.  Image Courtesy © AGC Design Ltd.  Image Courtesy © AGC Design Ltd. ‘Boutique’ as Home As increasing demand on tasteful cinema audience, such particular emotional environment or “boutique feel” design will become trendy for creating more humane, creature comforts & personal cinema’s service. Windsor is the first boutique cinema in Hong Kong with all essences of boutique experience- “feel like at home”, from gathering patio area to high-end comfy sitting, it is all about to provide & feel like home away from home.  Image Courtesy © AGC Design Ltd.  Image Courtesy © AGC Design Ltd. ‘Home’ away from home Cinema is their Home. This aesthetic homely atmosphere illustrates a new meaning, addressing the needs of current lifestyle and the urban people, creating a unique sensory experience.“Foyer as Living Room”, a blossoming flower from wall to ceiling creates dialogue with the outside world, while separated from the hustling & bustling city;“Auditoria as bedrooms”, where spacious couch-like seating plus state of the art AV systems, creating a trendy home-like cinematic experience for those in search of a home away from home.  Image Courtesy © AGC Design Ltd.  Image Courtesy © AGC Design Ltd. Design Detailings A subtle blossoming phenomenon, made out of GRP composite, inherently growth from earthy marble wall is the centre piece of the design. Light reflecting off the surfaces at various angle and different planes are tuned to optimize the visual effect of making the 3D profile of more reveal.  Image Courtesy © AGC Design Ltd.  Image Courtesy © AGC Design Ltd. The blossoming effect penetrates into every stage of boutique experience from the box office to every design details in the cinema premises so that it is overwhelming with this dynamic “Green” live.  Image Courtesy © AGC Design Ltd.  Image Courtesy © AGC Design Ltd. The flowing per-weathered zinc sheet ribbon crisscrossed between the sculptural flowers creates an accent of boutique senses. In contrast with the glass-feature screen, provides a perfect backdrop for the blossoming flower lay next to the twinkling water reflection.  Image Courtesy © AGC Design Ltd.
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