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Sumit Singhal
Sumit Singhal loves modern architecture. He comes from a family of builders who have built more than 20 projects in the last ten years near Delhi in India. He has recently started writing about the architectural projects that catch his imagination. Aesop Store in Sao Paulo, Brazil by METRO ARQUITETOS ASSOCIADOSNovember 6th, 2015 by Sumit Singhal
Article source: METRO ARQUITETOS ASSOCIADOS These are the basic ideas that guided the project for this specific Aesop Store: To preserve the visual impact of the flow of people on the main street, without too much emphasis on the street corner where the shop is located. The entrance of the store will be in the street façade. The address must clearly be Rua Oscar Freire, one of the most important retail streets in São Paulo.  Image Courtesy © METRO ARQUITETOS ASSOCIADOS
 Image Courtesy © METRO ARQUITETOS ASSOCIADOS To make the products – especially the small glasses – shine, revealing its peculiar colour, in a seductive way so as to generate the general public’s curiosity. The goal is to create a kaleidoscopic glowing volume where the mirrored walls multiply the images thru movement inside this space.  Image Courtesy © METRO ARQUITETOS ASSOCIADOS  Image Courtesy © METRO ARQUITETOS ASSOCIADOS To eliminate the central column as an object of interference. Given the inexorability of its existence our proposal is to transform it into a meeting point – a counter for the experimentation of Aesop’s essences in the form of a cloud, where a water fountain will be placed. This element should assume an unexpected and ludic character, far from the current domestic sinks. To have a finely fragmented floor, as fallen leaves or small flowers, in order to create the right atmosphere. Paulo Mendes da Rocha Sp, 22nd August 201  Image Courtesy © METRO ARQUITETOS ASSOCIADOS  Image Courtesy © METRO ARQUITETOS ASSOCIADOS  Image Courtesy © METRO ARQUITETOS ASSOCIADOS  Image Courtesy © METRO ARQUITETOS ASSOCIADOS Bio The partnership between Paulo Mendes da Rocha and METRO started in 1994 and has been very proficient, with more than 20 concluded projects. The collaboration ranges from temporary spaces, like the 24th Bienal de São Paulo’s exhibition design, in 1998, to large-scale cultural projects, like the museum and opera house – Cais das Artes, in Vitória, near completion. Paulo Mendes da Rocha Has won the Pritzker Prize in 2006 and the Mies van der Rohe Latin America Prize, in 2000. Professor Emeritus of the Architecture and Urbanism School of the São Paulo University. His main works are, among many others, the restoration of the Pinacoteca de São Paulo [1999], the MuseuBrasileiro da Escultura [1994], the new Praça do Patriarca, in São Paulo [2002], the Museu dos Coches, in Lisbon, and the Cais das Artes, in Vitória, his hometown, both under construction. Electa and Gustavo Gili publishing houses have recently published his complete works. METRO ArquitetosAssociados Founded in 2000 in São Paulo, METRO is an architecture office conducted by Martin Corullon and Gustavo Cedroni. They work in different scales – from temporary installations to urban scale interventions – and programs. They were selected to represent Brazil in many international exhibitions, like NeunNeue, Emerging architects from Brazil, at the Deutsche Arkitektur Museum, in Frankfurt, in 2013. His works have been widely published in books like the Phaidon Atlas of 21st Century Architecture, London, Architecture Now n. 5 and n. 9, Taschen, Berlin, and magazines as Casabella, Wallpaper and L’Architectured’Aujourd’hui. Martin Corullon Architect by the Faculdade de Arquitetura e Urbanismo da Universidade de S. Paulo [FAUUSP]. Has a Master degree from the same institution. Founded METRO ASSOCIATED ARCHITECTS in 2000. Since 1994 has been a close collaborator of Paulo Mendes da Rocha. During 2008 and 2009 worked at Foster+Partners, in London. Gustavo Cedroni Architect by Fundação Armando ÁlvaresPenteado [FAAP], in 2000. Has worked with Pedro Paulo de MeloSaraiva in 1999, and Eduardo Colonelli, in 2000. Collaborated with METRO ARCHITECTS since 2002, and became partner in 2007. Participated in the 2006 Venice Architecture Biennale and ministered in 2010 classes at the InstitutoEuropeu de Design, in São Paulo. Worked at Rem Koolhas’s OMA in New York in 2012.
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