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Sumit Singhal
Sumit Singhal loves modern architecture. He comes from a family of builders who have built more than 20 projects in the last ten years near Delhi in India. He has recently started writing about the architectural projects that catch his imagination. Fernando Jaeger Store – Moema in São Paulo, Brazil by SuperLimão StudioDecember 24th, 2015 by Sumit Singhal
Article source: SuperLimão Studio The new store of Fernando Jaeger has 400sqm and 3 floors: the basement contains the parking and area for technical loading and unloading. The ground floor and upper floor houses the furniture products developed by the brand and support areas.  Image Courtesy © Maíra Acayaba
 Image Courtesy © Maíra Acayaba The prospect of the design was set to bring the creation of a large store that could show the diversity of FJ line of products at the same time it can be a flexible space able to come across the dynamics of the brand.  Image Courtesy © Maíra Acayaba  Image Courtesy © Maíra Acayaba The idea of the façade emerges in order to work a prominent element made by Fernando Jaeger. The “Deliciosa” chair, which is organic and looks like a Cheese Plant (Monstera deliciosa). Observing this species, we can notice that it creates different volume sizes and distinct colors due to its growth. From this, we did our own interpretation and turned it to the production of the FJ, which made the pieces tailored to the project.  Image Courtesy © Maíra Acayaba  Image Courtesy © Maíra Acayaba These pieces create a set of light and shadow that makes the interiors most dynamic. In addition, at night, it allows the passage of artificial light to the street, highlighting the store and turning it into an urban lamp.  Image Courtesy © Maíra Acayaba  Image Courtesy © Maíra Acayaba From the double height entrance, you can see all the depth of space, marked by the free plan and interrupted only by two small volumes of pinewood — where are the bathroom and the elevator - around the customer service desk. The remaining space is geared for the exhibition of products that are disposed according to the modulation of the structure or exposed on shelves, also in pinewood, designed to this project.  Image Courtesy © Maíra Acayaba  Image Courtesy © Maíra Acayaba We created a pergola in the rear area that enhances the depth of the shop and provides a transition between the interior and exterior created in the posterior zone, where is a vertical planter that brings the presence of vegetation into the store.  Image Courtesy © Maíra Acayaba  Image Courtesy © Maíra Acayaba The trusses and the pine ceiling mark the upper floor, these elements composes with the created furniture to expose the products, creating a unit in all environment. The modulation of the metal structure is also utilized for the distribution of the electrical installations, serving as a basis for the lighting design.  Image Courtesy © Maíra Acayaba  Image Courtesy © Maíra Acayaba  Image Courtesy © Maíra Acayaba  Image Courtesy © Maíra Acayaba  Image Courtesy © Maíra Acayaba  Image Courtesy © SuperLimão Studio  Image Courtesy © SuperLimão Studio  Image Courtesy © SuperLimão Studio  Image Courtesy © SuperLimão Studio
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