AIMIA U.S. Headquarters in Butler Square, Minneapolis by MSR (Meyer, Scherer, & Rockcastle)

Article source: MSR (Meyer, Scherer, & Rockcastle)

With close to 4,000 employees in 20 countries, Aimia specializes in data-driven marketing and loyalty analytics. Following the success of a previous tenant improvement project in a suburban office park, Aimia hired the same MSR design team to design its new space. With its new office, Aimia has moved to a mobile working employee strategy.

Image Courtesy © Brandon Stengel

• Architects: MSR (Meyer, Scherer, & Rockcastle)
• Project: AIMIA U.S. Headquarters
• Location: Butler Square, Minneapolis, US
• Photography: Brandon Stengel

Image Courtesy © Brandon Stengel

Offering a limited number of dedicated workstations, the new office instead features diverse workspaces to accommodate varying work styles and meeting needs. Remote workers can choose to work from home, come into the office, or travel depending on what their workday requires. The new space provides choice and flexibility to allow employees to work in the ways that suit them best. Three different color-coded (green, blue, and purple) neighborhoods provide differentiation and facilitate way finding.

Image Courtesy © Brandon Stengel

Image Courtesy © Brandon Stengel

Image Courtesy © Brandon Stengel

Image Courtesy © Brandon Stengel

Image Courtesy © Brandon Stengel

Image Courtesy © Brandon Stengel

Image Courtesy © Brandon Stengel

Image Courtesy © Brandon Stengel

Image Courtesy © Brandon Stengel

Tags: Minnesota, US

Category: Headquarters

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