Monochrome – Kale at Unicera 2016 in Istanbul, Turkey by

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Sumit Singhal
Sumit Singhal loves modern architecture. He comes from a family of builders who have built more than 20 projects in the last ten years near Delhi in India. He has recently started writing about the architectural projects that catch his imagination.

Monochrome – Kale at Unicera 2016 in Istanbul, Turkey by Paolo Cesaretti Architetto

May 17th, 2016 by Sumit Singhal

Article source: Paolo Cesaretti Architetto

The inspiration for this project came from the tension between archaic and contemporary so deeply expressed by the city of Istanbul, where contrasts are the spirit of daily life. To epitomize this kind of tension we adopted a simple but powerful alphabet of opposed neat geometries. The overlaying of linear and monochromatic elements created different perspectives giving deepness to the space. Thus shaping an ideal background to the display of a wide range of product families, enhancing their decorative and plastic qualities and, at the same time, making clear all their technical features.

Image Courtesy © Luca Rotondo

Architects: Paolo Cesaretti Architetto
Project: Monochrome – Kale at Unicera 2016
Location: Istanbul, Turkey
Photography: Luca Rotondo
Client: Kale group
Creative direction: Paolo Cesaretti
Design Team: Kaul cesaretti, Danish paola, Francesca panizza
Visual design: Modiki
Styling: Sea winners
Contractor: Studio/ embroiderer
Area: 750 sqm

Image Courtesy © Luca Rotondo

The project was able to speak both to professionals and consumers through symbolic chromatic matchings: white – the company, four different shades of gray – the thematic exhibition clusters, oak wood to express a solid sustainable attitude.

Image Courtesy © Luca Rotondo

Outside, the randomness of a proto-digital decorative tapestry made of monochrome blocks and inside, a wide transparent and open environment disclosing the vocations of the brand: research, innovation, quality, style.

Image Courtesy © Luca Rotondo

Contact Paolo Cesaretti Architetto

Tags: Istanbul, Turkey

Category: space

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