ArchShowcase 
Sumit Singhal
Sumit Singhal loves modern architecture. He comes from a family of builders who have built more than 20 projects in the last ten years near Delhi in India. He has recently started writing about the architectural projects that catch his imagination. Shenzhen Marriott Hotel in Guangdong, China by CCD/Cheng Chung Design (HK)June 18th, 2016 by Sumit Singhal
Article source: Cheng Chung Design (HK) Marriott International Business Image is Transforming The business image of Marriott International has undergone significant transformation from the original colorful and luxurious style into the latest clean and elegant style. Without excessive decorations, the architectural structures have become even more prominent to the eyes. Since Shenzhen Marriot Hotel Nanshan has planned to create a business image that focus on nature, fresh, modern, eco-friendliness, and technology, all materials applied in the hotels are of natural, ecological, handmade, and customized styles.  Image Courtesy © CCD/Cheng Chung Design (HK)
 Image Courtesy © CCD/Cheng Chung Design (HK) CCD First Creates an “Art Museum” Hotel The artworks placed at different floors of the hotel are originally designed by CCD. Together with experienced artists and fine craftsmen, CCD has made a dazzling array of beautiful artworks, creating an elegant and scholastic atmosphere nearly everywhere in the hotel.  Image Courtesy © CCD/Cheng Chung Design (HK)  Image Courtesy © CCD/Cheng Chung Design (HK) Appraisal from All Sectors of the Community Three months since Shenzhen Marriot Hotel Nanshan was first opened to the public, all sectors of the community have been attracted to visit and experience the hotel for themselves. Many important clients, such as China Resources, Ping An Insurance, China Merchant Group and Huawei Technologies have made a special effort to organize a tour to visit the hotel in person. Some commented, “The hotel is both elegant and refined,” others commented, “The simple and fashionable style is indeed refreshing,” still others commented, “The hotel makes people feel comfortable at the first glance. It feels just like home.” Above all, most visitors commented the hotel as being “elegant”.  Image Courtesy © CCD/Cheng Chung Design (HK)  Image Courtesy © CCD/Cheng Chung Design (HK) Design Principle Shenzhen Marriot Hotel Nanshan is located at Nanshan District of Shenzhen City, where Nanshan Mountain is widely famous for. Leaning against the mountain and facing the sea, the entire Nanshan District is historically known as a land filled with abundant plain and ocean resources. With both hands, local aborigines weave not only their fishing nets, fishing gears, clothes, hats, and shoes, but also their happy lives. Lychee flowers and lychee fruits that grow all over the mountain are indeed a real blessing from heaven – suitable for our guests to experience “spring outings”, “summer resort”, “autumn hiking”, and “winter greenery” throughout the year.  Image Courtesy © CCD/Cheng Chung Design (HK)  Image Courtesy © CCD/Cheng Chung Design (HK) Fishing villages, aboriginal weaving crafts, fishing nets, fishing gears, rolling hills and beautiful lychee flowers have all become the inspiration source of hotel designs. In particular, patterns and designs on the carpets, aesthetic linen clothes, folding screens, and fireplaces of the hotel have all embodied the image of “crisscross weaving crafts”, “nets”, “mountains”, and “lychee flowers”.  Image Courtesy © CCD/Cheng Chung Design (HK)  Image Courtesy © CCD/Cheng Chung Design (HK) In terms of raw materials used, “stone material”, “wooden material”, “leather material” and “linen material” that exhibit natural textures and light tones are vastly applied in the hotel designs. Between prosperity and serenity, a sense of friendliness and peacefulness can be found. Several detail processes and atmospheric illuminations that bring out overall quality are applied to create an elegant and cozy spatial atmosphere, granting our guests with a sense of introverted elegance rather than superficial luxury.  Image Courtesy © CCD/Cheng Chung Design (HK)  Image Courtesy © CCD/Cheng Chung Design (HK) By utilizing an approach that was originally intended for designing resort hotel, the design team has transformed the stereotypical business hotel into a “recreational business hotel”. As to guest room design, the design team was committed to create a spatial experience of a “private study room” in which our guests can rest their minds and read to their hearts’ fullest contents. With coziness and relaxation of a home and strict and cautiousness of an office interacting at the same time, an elegant, clean, and soft lifestyle is created, allowing our clients to relax from an exhausting day of business trip and pick up their business inspiration ever once again.  Image Courtesy © CCD/Cheng Chung Design (HK)  Image Courtesy © CCD/Cheng Chung Design (HK) Hotel Introduction Shenzhen Marriott Hotel Nanshan is strategically located in the business center of Nanshan district, place in the landmark building with 300.8 meters height. The hotel offers 340 elegant guest rooms and suites (338 rooms + 1 presidential suite + 1 vice presidential suite) with captivating harbor and city views. In addition to that, the hotel has multiple high-end restaurant, including Nanshan Kitchen All Day Dining Restaurant, Man Ho Chinese Restaurant, Kanji Modern Japanese Restaurant, Lobby Lounge, The Café and Executive Lounge, offering guests both abundant choices and elegant environment. On the 62nd floor are a boundless swimming pool and a SPA center where our guest can relax and observe the splendid view right before their eyes. Furthermore, the hotel also possesses banquet and conference site which cover an area of 2,100 square meters.  Image Courtesy © CCD/Cheng Chung Design (HK)  Image Courtesy © CCD/Cheng Chung Design (HK) COMPANY PROFILE CCD/Cheng Chung Design (HK) was founded by Mr. Joe Cheng. Mr. Cheng is an outstanding designer who specializes in hospitality design and who has worked with most of the high-end international hotel brands. CCD’s elite team, with its detailed design knowledge, international experience, and management skills, is poised to provide top quality services and product to its clients. The diverse background of the team and its technological expertise allows it to keep abreast of new directions and innovations in the industry. CCD is ranked as ＃3 in Hospitality Giants 100 featured in US Interior Design magazine in October 2013—the only Asian design firm to break into Top 75. In recent years the hospitality design industry in China has developed massively. During this time, as one of the largest and most productive firms in the country, CCD/ Cheng Chung Design has led the way. Since its establishment, CCD has provided interior design consultancy for over 10 international hotel management groups, 20 international hotel brands and has successfully executed more than 100 deluxe hotels in Asia, not to mention the projects that are currently in the design stage.  Image Courtesy © CCD/Cheng Chung Design (HK) CCD has worked with the best teams in the world. With our international partners, CCD has built long-term, cross-nation, cross-industry partnerships with many renowned international teams to share, develop and nurture creative resources and cutting-edge design concepts. CCD continues to provide successful design services to international brand hotel management groups such as Hilton, Marriott, Accor, Wyndham, InterContinental Hotels Group, Starwood, Raffles, and Langham among others. CCD provides an extensive combination of design services and solutions for clients in order to increase and maintain the value of their projects while implementing innovative design concepts, the latest technology and unique product identity. CCD will continue to encourage the development of hospitality design in China.  Image Courtesy © CCD/Cheng Chung Design (HK) Joe Cheng(Chairman & Director of Design) Joe Cheng has 20 years of hotel design experience with international brands. His unique philosophies regarding the perfection of design based on the combination of architecture and interior design has led the CCD team to become pioneers in the hotel design industry. He firmly believes that a perfect design is a combination of architecture and interior design. Based on this philosophy, Mr. Cheng Chung made his own recommendations to the architectural design consultant with the intent of achieving the perfect design. In his opinion, the best design should embody high-quality construction. Therefore, he is involved with each element in creating the design, bringing his varied experience to help realize the best design. Beyond his design ability and experience, He has always working closely with the owners and operators and keep a great communication to fully express his design concept and great ideas.  Image Courtesy © CCD/Cheng Chung Design (HK)  Image Courtesy © CCD/Cheng Chung Design (HK)  Image Courtesy © CCD/Cheng Chung Design (HK)  Image Courtesy © CCD/Cheng Chung Design (HK)  Image Courtesy © CCD/Cheng Chung Design (HK)  Image Courtesy © CCD/Cheng Chung Design (HK)
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