ArchShowcase 
Sumit Singhal
Sumit Singhal loves modern architecture. He comes from a family of builders who have built more than 20 projects in the last ten years near Delhi in India. He has recently started writing about the architectural projects that catch his imagination. Dutch design for Nestlé’s open house in Vevey, Switzerland by Tinker imagineersJuly 12th, 2016 by Sumit Singhal
Article source: v2com Nestlé has opened its doors to the public. On the occasion of the 150th anniversary of the world’s largest food company, Utrecht experience design bureau Tinker imagineers has designed the family experience nest in Switzerland. An open house with a floor area of 6,626 m2 (3500m2 exhibition space), located in Vevey at Lake Geneva, in the place where Henri Nestlé established his first factory in 1866.  Exterior of nest by night, Image Courtesy © Mike Bink
 Visions is made up of white flowing forms, Image Courtesy © Mike Bink More than one hundred Dutch designers, engineers and builders worked together on the scenography for nest. Tinker involved many other creative companies in the € 45 million project, including Bruns (engineering and production) and Mansveld (AV and lighting technics).  The Old Bakery has been giving a new life as Café Henri, Image Courtesy © Mike Bink  Welcome desk at the piazza, Image Courtesy © Mike Bink The Swiss Concept Consult Architectes renovated the industrial heritage site and covered it with a magnificent glass roof and steel construction. Underneath, Tinker designed a large, floating, organic world made up of white, flowing forms. Nest opened to visitors from 15 June.  View of Visions, Image Courtesy © Mike Bink  Organic, floating world of Visions with VR-experience, Image Courtesy © Mike Bink Experience design The big idea behind nest was simply to become more transparent and engage in an honest and involved dialogue about what the company stands for. Visitors will receive an interactive and personal look behind the scenes. They will accompany the enterprise on a journey through the past, present and future. Nestlé displays its diversity across five different zones, with ‘care, enjoy, improve & share’ as the motif.  Detail of the shop and animated message wall, Image Courtesy © Mike Bink  Visions is made up of white flowing forms, Image Courtesy © Mike Bink An eye-catching feature in Piazza, the central atrium, is a life-size tree composed of more than 1200 flowers handmade from various product packages. Fondations brings visitors back to when the company was established in the 19th century in an authentic, timed attraction. The innovation here lies in the use of early cinema techniques developed during the same industrial age. By combining shadow plays, magic lanterns, ombres Chinoise and more, illusion becomes reality. Visions is made up of white flowing forms, Image Courtesy © Mike Bink  Piazza by night, Image Courtesy © Mike Bink Zeitgeist is devoted to 150 years of history and links Nestlé’s products, images and stories to iconic moments in world history. The space occupies two storeys and is almost a museum in itself. Inside there is a magical treasure room with a selection of very special objects, such as the prototype for the first Nespresso machine.  Bell jars, Image Courtesy © Mike Bink  Visions by night, Image Courtesy © Mike Bink The present-day Forum uses interactive ways to make visitors conscious of the social challenges in nutrition and health and appeals to collective responsibility. The actions of all of the visitors influence a surprising light installation at the heart of the room.  Visions by night, Image Courtesy © Mike Bink  Fondations, Image Courtesy © Mike Bink Visions is the grand finale of nest. It consists of a spectacular world under the glass roof and symbolises the future. Visitors experience the passion of scientists and their creative innovations through games and a VR experience. Children have their own discovery journey that leads them through nest.  Fondations, 360 video projections, Image Courtesy © Mike Bink  Zeitgeist is devoted to 150 years of history and is almost a museum in itself, Image Courtesy © Mike Bink About Tinker imagineers Tinker imagineers from Utrecht, established by Erik Bär and Stan Boshouwers, is an experience design bureau that will celebrate its 25th anniversary in 2016. A team of 40 consultants, designers, producers, content and multimedia developers realises musea, visitors centres and experiences for business and community organisations and has a broad national and international portfolio.  Treasure room with a selection of authentic objects, Image Courtesy © Mike Bink  The present-day Forum uses interactive ways to make visitors conscious of the social challenges in nutrition and health and appeals to collective responsibility, Image Courtesy © Mike Bink  The actions of all of the visitors influence a surprising light installation at the heart of Forum, Image Courtesy © Mike Bink  Zeitgeist links Nestlé’s products, images and stories to iconic moments in world history, Image Courtesy © Mike Bink  Fondations, shadow plays, Image Courtesy © Tinker imagineers  Kinect game ‘The bodyscan’ helps to understand the impact of certain foods on the human body, Image Courtesy © Mike Bink  Making of Visions, Image Courtesy © Tinker imagineers
Contact Tinker imagineers
Tags: Switzerland, Vevey Category: Exhibition Center |
|
|
|||||
|
|
|||||
|
|||||
email
Facebook
Twitter
RSS Feed
