Paradise City in Seoul, South Korea by MVRDV

Article source: MVRDV 

MVRDV have designed Paradise City, a 9,800m2 entertainment plaza which sits within a larger tourist hub just 10 minutes from Incheon Airport in Seoul. Two buildings shape a retail complex and a nightclub within fluid, yet monolithic, forms. Each of the buildings takes its profile from its surrounding family, becoming a concrete casting of the facades that look onto them. The square, marked by a giant golden spot, becomes a beacon to those flying into the city. The project is being undertaken in partnership with Gansam Architects who also designed the wider masterplan of the complex. Construction is envisaged to begin in September 2016 and to be completed by 2018.

AEREAL, Image Courtesy © MVRDV

• Architects: MVRDV
• Project: Paradise City
• Location: Seoul, South Korea

WINDOW, Image Courtesy © MVRDV

MVRDV’s Paradise City, a dual structured entertainment facility, sits as the centre piece of a new tourist hub in Seoul, South Korea. The sibling buildings, the Sandbox and Nightclub, share an architectural language; both becoming an echo of their family, the immediate surrounding buildings. A golden spot floating over the building and the plaza in front boldly marks the Nightclub entrance; a blast of light before the contrasting dark interior. The concrete monolithic forms have no visible windows to the outside world, concealing an introverted shopping centre and nightclub; segments of façade rotate open in their place. The question how to design an interesting façade whilst only offering glimpses into the building was solved by echoing the surroundings and then manipulate them further. Whilst maintaining their mystery, these structures connect to the urban plan, lifting up at points like a draping curtain, opening up to visitors. As a result, the massive concrete forms distort, suddenly taking on a more fluid aesthetic and becoming softly creased.

NIGHT VIEW, Image Courtesy © MVRDV

“The project takes two simple volumes, which create a new urban space. These masses then take an imprint of the facades around the site, stretching over the two buildings. Thus adapting themselves to the given environment, accepting these conditions as a sine qua non,” explains MVRDV co-founder Winy Maas. “The buildings are opened by lifting them like a curtain, unravelling their interior. Then, to top it off is the golden spot, marking the entrance like a sunbeam, making its presence known even from the air and the landing planes at Incheon airport.”

GARDEN VIEW GOLDISH, Image Courtesy © MVRDV

The 3.600m2 Sandbox, a retail complex, sweeps around to connect to the casino and offers direct access to visitors. Whilst the Nightclub of 6.200m2 sits adjacent to it, maintaining its rectilinear position, and hosts not only a nightclub but also a water club and sky-garden on the upper floor. Party goers are led into the structure up a golden tribune, with an integrated ramp, from the drop-off area and through the centre of the sun spot where the gold wall is lifted, creating an opening through which to enter. Paradise City provides the spectacle that entertainment architecture calls for, yet at the same time balances it with a certain calm simplicity.

The urban platform of Paradise City is raised, sitting above service spaces and an underground carpark. Glass flooring in both the Nightclub and Sandbox reveal the inner-workings of the site, the exits and entries of a site which is in a constant state of transition.

CORRIDOR, Image Courtesy © MVRDV

At just a 10 minute walk from Incheon airport, the new complex comprises of four main zones; a hotel with a casino and convention facilities; the Plaza, with a boutique hotel, food-court, retail space and galleries; a spa; and the Entertainment Square, with retail spaces and a nightclub. The complex, which will be completed in time for the 2018 winter Olympic games, is purposed for tourists to the city and will have a direct mono-rail link to the airport. The project has already attracted big names in Korea’s social scene, with actor Kim Soo-hyun now the ambassador of the Paradise City development.

TOP VIEW WHITISH, Image Courtesy © MVRDV 

Paradise City was undertaken in close collaboration with co-architect Gansam Architects & Partners, who also designed the masterplan for the project, as well as VS-A who contributed towards the facades and materials of the buildings. The 33 hectare masterplan has already begun construction and MVRDV’s Paradise City is envisioned to break ground in around three months’ time.

Image Courtesy © MVRDV

About MVRDV

MVRDV was set up in 1993 in Rotterdam, The Netherlands by Winy Maas, Jacob van Rijs and Nathalie de Vries. MVRDV engages globally in providing solutions to contemporary architectural and urban issues. A research based and highly collaborative design method engages experts from all fields, clients and stakeholders in the creative process. The results are exemplary and outspoken buildings, urban plans, studies and objects, which enable our cities and landscapes to develop towards a better future.

Early projects by the office, such as the headquarters for the Dutch Public Broadcaster VPRO and WoZoCo housing for the elderly in Amsterdam lead to international acclaim. MVRDV develops its work in a conceptual way in which the changing conditions are visualised and discussed through designs, sometimes literally through the design and construction of a diagram. The office continues to pursue its fascination for and methodical research on density using a method of shaping space using the complex amounts of data that accompany contemporary building and design processes.The work of MVRDV is exhibited and published worldwide and has received numerous international awards. 140 architects, designers and other staff develop projects in a multi-disciplinary, collaborative design process which involves rigorous technical and creative investigation.

Tags: Seoul, South Korea

Categories: Entertainment Centre, Plaza

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