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Sumit Singhal
Sumit Singhal loves modern architecture. He comes from a family of builders who have built more than 20 projects in the last ten years near Delhi in India. He has recently started writing about the architectural projects that catch his imagination. Cinemaxx Junior in Karawaci, Indonesia by DP DesignDecember 21st, 2016 by Sumit Singhal
Article source: DP Design Cinemaxx Junior, a colourful, kids-friendly integrated cinema with playground in Indonesia, has been awarded the ”Best Leisure or Entertainment Venue” accolade at FX International Design Awards 2016 in London. For its groundbreaking design concept, Cinemaxx Junior beat out 9 shortlisted entrants to emerge the winner in the Leisure or Entertainment Venue category.  Lippo Village Maxx Box Cinema main lobby, Image Courtesy © Marc Tey
 Entrance to Cinemaxx Junior, Image Courtesy © Marc Tey On the accolade, DP Design’s director Mike Lim said, “We are humbled by this award and kind acknowledgement by a leading design magazine in the UK and fellow interior design fraternity members on this experimental project. We are fortunate to have worked with an enlightened client, on pioneering this first-of-its-kind cinema and social space for families in Asia, fully integrating the activities of movie-watching and playing in a single destination to deliver full entertainment for children and their parents. In today’s urban environment, especially in Asia where many families are dual-income, bonding time with their children is a precious commodity. The FX International Design Award thus serves as a motivation for Singapore designers to advance world-class design ideas that address changing lifestyle needs in the city and redefine norms and expectations.”  Feature wall with backlit pop-out padded trees & EPDM floor surface at ball pit enhances the play aspect of the screening area, Image Courtesy © Marc Tey  Play equipment within screening area – Climbing Wave steps from the mezzanine bridge entrance leads to a 10m long tube slide, Image Courtesy © Marc Tey The successful concept of Cinemaxx Junior lies in its distinct departure from the traditional movie-going experience. Cinemaxx Junior redefines and expands on the movie experience by offering patrons the freedom to move around at will – children are not constrained to assigned seats, but are instead encouraged to explore the play and screening areas while interacting and socialising with other children in a fun and safe environment. With the play element fully integrated with the movie experience, parents and guardians no longer have to worry that their child would disturb other visitors, which exponentially increases their enjoyment of the space as well.  Seats are specially customised in various colourful ways to appeal to young children and their families, Image Courtesy © Marc Tey  Facilities with child-friendly features located under the mezzanine floor; tube slide from mezzanine, flying fox and trampoline, Image Courtesy © Marc Tey A veritable garden of colour and delight, extensive thought was put into the selection and design of the diverse range of play equipment to achieve a good balance of high physicality and low-impact activities for children to choose from. Multiple points of entry into the screening area from the play area have been designed for children – climbing up the yellow ‘Wall-o-lla’ to reach the tube slide lets children slide into a colourful ball pit right below the movie screen. Accommodating 106 people at full capacity, the seating configuration was specially designed to appeal to a child’s sensibilities, with four types of seats upholstered in stain-resistant vinyl fabrics in bright and vibrant colours. The seating design encourages informality, with bean bags, loungers, sofa beds and standard cinema seats.  View of play area against backdrop of colourful pop-out trees from the mezzanine bridge, which leads to the screening area, Image Courtesy © Marc Tey  Wall-o-lla with tube slide connection to screening area with regular entrance door below, Image Courtesy © Marc Tey The progressive approach to play and emphasis on tactility and social interaction fully immerse children in the space while the non-directional circulation and programmatic paths encourage freedom of expression and independent thought, leading to new experiences.  Children climbing up the lounge hammocks, Image Courtesy © Marc Tey  Wall-o-lla at Mezzanine Floor, Image Courtesy © Marc Tey About DP Design With a deep concern for the built environment, DP Design (DPD) offers interior design and space planning services. Headquartered in Singapore and conceived in 1982, DPD supports DP Architects – a leading architecture practice in Asia with 1,300 staff in 17 global offices – but has since evolved to collaborate with other reputable architecture firms where they experiment with different ideas and approaches for strong solutions.  Climbing tree and tube slide integrated with mezzanine bridge leading to screening area, Image Courtesy © Marc Tey  Redefining the movie-going experience – enjoying movies in Asia’s first kids-friendly cinema integrated with a playground, Image Courtesy © Playpoint Architecturally driven, DPD aims to break common misconceptions of interior design – going beyond superficial interior decoration for hospitality and residential typologies. Their body of work marries soul with functionality within large retail, institutional and other interior spaces. DPD takes a holistic approach, directly responding to a building’s intrinsic architectural and formal relationships to create spaces that are memorable, relevant and sustainable.  Children at play, Image Courtesy © Playpoint  Climbing tree targeted at older children, Image Courtesy © Playpoint DP Design has in recent years delivered and presented a sterling international body of works such as Singapore’s Esplanade – Theatres on the Bay, Paragon Shopping Centre, Singapore Stock Exchange and Resorts World Sentosa. Overseas projects include the Dubai Mall, the world’s largest shopping destination and Cinemaxx Palembang Icon, the flagship of a newly-launched cinema chain in Indonesia and its associated café chain Maxx Coffee. The firm also has a hand in the interior design of Respublika Plaza Astana in Kazakhstan, a mixed development comprising retail, office and SOHO units.  Flying Fox targeted at older children, Image Courtesy © Playpoint  Children preparing to slide into the screening area through the interconnected wall-o-llas, Image Courtesy © Playpoint  Quiet time in the Cocoon Spinner, Image Courtesy © Playpoint  Ground floor plan, Image Courtesy © DP Design  Mezzanine floor plan, Image Courtesy © DP Design
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Categories: Cinema, entertainment venue |
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