ArchShowcase Sumit Singhal
Sumit Singhal loves modern architecture. He comes from a family of builders who have built more than 20 projects in the last ten years near Delhi in India. He has recently started writing about the architectural projects that catch his imagination. Jil Sander New Store in Berlin, Germany by Studio Andrea Tognon ArchitectureDecember 23rd, 2016 by Sumit Singhal
Article source: Studio Andrea Tognon Architecture As if to honour its German roots, high-end fashion brand Jil Sander introduced it’s new retail design at the flagship store on the swanky Kurfürstendamm thoroughfare in Berlin. Occupying a ground floor unit of a landmark structure built in 1900 with an ornate art nouveau façade, the new aesthetic, created by Milan-based practice Andrea Tognan Architecture, is almost defiantly modern and understated, and clearly extrapolates Jil Sander‘s clean designs. Geometrical forms of the square and the rectangle largely define the premises, along with more fluent shapes that convey a zen-like sense of spatial harmony, and yet provide functionality at the same time.
The palette of the fixtures and furnishings comprises of a compatible range of materials, such as a range of meticulously made resins, marble varieties, and eulite foam, that not only fuse tradition and innovation, but also aim to communicate a new and different kind of contemporary luxury. Both the furnishings and fixtures have a sculptural quality and add visual drama to the understated premises, most notably the brass bronze tables and cabinets, steel clothing racks, and an elaborate lighting installation that covers almost the entire ceiling. |