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Sumit Singhal
Sumit Singhal loves modern architecture. He comes from a family of builders who have built more than 20 projects in the last ten years near Delhi in India. He has recently started writing about the architectural projects that catch his imagination. Adidas Concept Store ‘DAS 107 by kasina’ in Seoul, Korea by URBANTAINER Co.,LTD.March 23rd, 2017 by Sumit Singhal
Article source: URBANTAINER Co.,LTD. Located in Hongdae, DAS107 is an iconic store that—in collaboration with street culture specialist Kasina—represents adidas’ top-of-the-line products such as adidas Consortium limited items and other selected pieces. With its roots in Busan, Kasina began as selector and importer of street culture brands. For this collaboration project with adidas, the two brands’ objective is to select Korea’s most premium products and create a community space for sneaker nerds to experience the deep histories and designs.  Image Courtesy © Young Kim_Indiphos
 Image Courtesy © Young Kim_Indiphos The space serves as a contact point for high-quality products and an in-crowd gathering space for true sneaker nerds. Its mission is to provide a comfortable atmosphere for street culture enthusiasts and new inspiration for trend-oriented customers at the same time.  Image Courtesy © Young Kim_Indiphos  Image Courtesy © Young Kim_Indiphos With this in mind, the space concept is based on in-crowd tastes and aims at providing a hang-out space for them first and foremost. In contrary to a regular retail shop, the space is conceptualised as a symbolic experience space the showcases brand philosophies, provides diverse experiences, and conveys the influence of sneaker culture. Materials like ascon for the flooring and custom-made zinc furniture evoke street scenes, providing a distinctive sense of street feel even if visitors spend their time indoors.  Image Courtesy © Young Kim_Indiphos  Image Courtesy © Young Kim_Indiphos  Image Courtesy © Young Kim_Indiphos  Image Courtesy © Young Kim_Indiphos  Image Courtesy © Young Kim_Indiphos  Image Courtesy © Young Kim_Indiphos  Image Courtesy © Young Kim_Indiphos  Image Courtesy © URBANTAINER  Image Courtesy © URBANTAINER  Image Courtesy © URBANTAINER
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