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Sumit Singhal
Sumit Singhal loves modern architecture. He comes from a family of builders who have built more than 20 projects in the last ten years near Delhi in India. He has recently started writing about the architectural projects that catch his imagination. Stand Rojo in México by Local 10 ArquitecturaApril 6th, 2017 by Sumit Singhal
Article source: Local 10 Arquitectura This 334 square meter booth designed for Porcelanite Lamosa Group at Coverings 2015, was held at the Orange County Convention Center in Orlando, Florida, USA. UU. The aim of was to show their main customers and suppliers of the United States, new products of its brands. Having three brands with personalities and different customers, it was a great challenge. It was concluded that the mixture of styles and products could confuse and overwhelm the visitor. Therefore, it emerged an original and elegant stand, which had walls interspersed on the facades and very similar areas to showcase brands. The focus in the center of the whole stand is a small ’boutique’, specially designed for their premium brand Firenze. A darkened lobby helped distribute the space and give freedom of transit users. The bar area, located in the back corner, was divided into two equal spaces, allowing serve customers of different brands in separate sites.  Image Courtesy © Local 10 Arquitectura
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