ArchShowcase 
Sumit Singhal
Sumit Singhal loves modern architecture. He comes from a family of builders who have built more than 20 projects in the last ten years near Delhi in India. He has recently started writing about the architectural projects that catch his imagination. Carlo Pazolini Brompton in London, England by Giorgio Borruso DesignApril 13th, 2017 by Sumit Singhal
Article source: Giorgio Borruso Design Carlo Pazolini, Brompton Rd is a 120 sqm space in Knightsbridge, London, housing men’s and women’s shoes and accessories. The design marks an evolution of the Carlo Pazolini worldwide store concept integrating specificities of site. Our design sought to recognize the memory of the adjacent 18th Century Brompton Arcade (now part of a retail store) by recreating a contemporary barrel vault ceiling as well as the illusion via a mirror wall that the space opens to the exterior at the back. An historical detail in the facade was used as a generative “seed” for the interior geometric language and led us to a pointed rather than semicircular barrel vault design. The memorialization of this neighboring arcade space led to a tunnel-like twisting of the interior in such a way that the floor, walls, and ceiling become wrapped into one another, creating a vortex of movement from front to back in which design elements flock like schools of fish moving through a turbulent fluid environment.  Image Courtesy © Giorgio Borruso Design
 Image Courtesy © Giorgio Borruso Design The design of the interior programmatic elements for this shoe store (seating, display, storage, and point of sale) recognize that there is an ambiguous distinction between our bodies and the things we wear. Like the buildings we inhabit, we shape our clothing and it shapes us. Attempts at accurately sculpting the shape of the human foot in Egyptian, Classical, and contemporary art imply that footwear literally shapes our feet over time. As newborns, our toes take on the shape of the shoes we wear, but for a brief time are remarkably dexterous, like plaster ready to be cast by muscle memory. This is the nature of the space we sought to create, and with that in mind, used the shape of an infant’s foot as a iconic “cell” in a network of display shelving and seating. To further refine this concept, we looked to the principle of Swarm Intelligence which abstracts phenomena in the natural world, like schools of fish, flocks of birds, etc., to form loose cellular networks that negotiate an ephemeral distinction between object and space.  Image Courtesy © Giorgio Borruso Design  Image Courtesy © Giorgio Borruso Design The synthesis of the biological with culture and technology is reinforced by material innovations that bring together new structural resins with one of the most ancient materials: natural wool felt. The shelving and seating cells in this project use an innovative molding process which bonds the natural wool and the resin at a molecular level, forming a structural composite that synthesizes old and new, natural and technological.  Image Courtesy © Giorgio Borruso Design  Image Courtesy © Giorgio Borruso Design  Image Courtesy © Giorgio Borruso Design  Image Courtesy © Giorgio Borruso Design  Image Courtesy © Giorgio Borruso Design  Image Courtesy © Giorgio Borruso Design  Image Courtesy © Giorgio Borruso Design  Image Courtesy © Giorgio Borruso Design
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Categories: FormZ, Shop, shopping center, Showroom |
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