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Sumit Singhal
Sumit Singhal loves modern architecture. He comes from a family of builders who have built more than 20 projects in the last ten years near Delhi in India. He has recently started writing about the architectural projects that catch his imagination. Albert Heijn Retail Concept in Amsterdam, The Netherlands by claessens erdmann designersJune 16th, 2017 by Sumit Singhal
Article source: claessens erdmann designers A newly developed XL formula for Albert Heijn where the focus point is fresh and really good food. With more than 200 quality products added to it’s assortment and staff as “masters” of their departments, this is the market-place where you can find everything you need.  Image Courtesy © claessens erdmann designers
 Image Courtesy © claessens erdmann designers A store where food plays the main role and everything else lays in the background. This has been achieved by placing the products on the spotlight and giving the architecture a less prominent role. We’ve created a clear balance between product and store by using natural colors and materials. Contemporary and progressive instead of traditional. In collaboration with Blink Office we’ve also completely revised and developed the in-store communications. A more informative, rather than inspirational tone of voice was chosen. Inspiration comes through the products and the services of the staff. A redesigned shop layout, with clear lines of sight to the various departments in combination with new product presentations offers the user a new shopping experience. This is the best Supermarket.  Image Courtesy © claessens erdmann designers  Image Courtesy © claessens erdmann designers  Image Courtesy © claessens erdmann designers
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Tags: Amsterdam, The Netherlands Categories: Market, Retail, Retail facilities, Shop, shopping center |
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