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Sumit Singhal
Sumit Singhal loves modern architecture. He comes from a family of builders who have built more than 20 projects in the last ten years near Delhi in India. He has recently started writing about the architectural projects that catch his imagination. Showroom Marca Corona in Sassuolo, Italy by DEFERRARI+MODESTIJune 18th, 2017 by Sumit Singhal
Article source: DEFERRARI+MODESTI Creative duo DEFERRARI+MODESTI is the mastermind behind Marca Corona’s showroom recently opened in Sassuolo (Italy), in the heart of the world famous ceramic production district. The new exhibition space tells the story of the Emilian company founded in 1741 and showcases one of Made in Italy’s flagships: ceramics.  Image Courtesy © Anna Positano
 Image Courtesy © Anna Positano The aim of the project was to create a flexible and multifunctional box, where set design could be modified, transformed or even completely revolutionized, according to various exhibition needs. The Florence-based office squared up to the challenge by thinking in modules and freeing up the floor plan, which is characterized by a dense texture of pre-existing pillars, and by installation and lighting systems.  Image Courtesy © Anna Positano  Image Courtesy © Anna Positano The design follows an intuitive and functional logic, granting immediate exposure to the products’ features and to the areas in which they are presented. Sculpted by modules, which form an ad-hoc alphabet of elements to aggregate, compose, and juke at will, the exhibition path unfolds among the various collections as an open and variable narrative.  Image Courtesy © Anna Positano  Image Courtesy © Anna Positano Each module offers several keystrokes: from one that is dedicated to product setting, that suggests specific moods, to another that gathers technical specifications, sizes and color palettes. An area that displays large formats, moves to another characterized by a series of vertical displays, which showcases the special pieces and decorations of all product ranges that feature in the catalog.  Image Courtesy © Anna Positano  Image Courtesy © Anna Positano The eclectic combination of ceramic tradition and design translates into architecture in a project, which goes beyond a showroom, to deliver a multifunctional space, ideal for meeting and training opportunities, and which celebrates ceramics in all its declinations. A dynamic space where visitors can touch the quality of Marca Corona’s renowned collections, which eternally evolve towards contemporary tastes.  Image Courtesy © Anna Positano  Image Courtesy © Anna Positano DEFERRARI+MODESTI DEFERRARI+MODESTI is a multidisciplinary office based in Florence. It was founded in 2010 by architects Javier Deferrari and Lavinia Modesti. Their research covers several fields, from interior design to product design and communication, encompassing every phase of the design process down to the meticulous study of each architectural detail. To top it off, the office curates project branding and communication. Published in several architectural and design magazines (Domus, Living, Abitare, Interni, Elle Decor, Suite, Hinge…), DEFERRARI+MODESTI collaborates with major companies and institutions, including Mirage Granito Ceramico, Gruppo Concorde, Marca Corona 1741, Ex.t, Museo Piaggio and Palp-Palazzo Pretorio. The office was selected for the Adi Design Index 2015 and nominated for the XXVI Compasso d’Oro for the Xgone covering system for Mirage.  Image Courtesy © Anna Positano  Image Courtesy © DEFERRARI+MODESTI  Image Courtesy © DEFERRARI+MODESTI  Image Courtesy © DEFERRARI+MODESTI  Image Courtesy © DEFERRARI+MODESTI  Image Courtesy © DEFERRARI+MODESTI  Image Courtesy © DEFERRARI+MODESTI
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Category: Showroom |
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