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Sumit Singhal
Sumit Singhal loves modern architecture. He comes from a family of builders who have built more than 20 projects in the last ten years near Delhi in India. He has recently started writing about the architectural projects that catch his imagination. Milky Mirage in Okinawa, Japan by Moriyuki Ochiai ArchitectsAugust 25th, 2017 by Sumit Singhal
Article source: Moriyuki Ochiai Architects The following interior design was realized for a store selling dairy products owned by a company which runs its own dairy farm. Since the distinctive characteristic of their products is the fact that fresh milk produced at the dairy farm is used in each and all of their products, we were tasked with providing a space to attractively display said products by evoking the imagery associated with fresh milk and the farm throughout the entire space.  full view, Image Courtesy © Atsushi Ishida
 full view, Image Courtesy © Atsushi Ishida Therefore, we sought to deploy throughout the entire space the lively vital energy of fresh milk and the forest surrounding the farm on which milk cows are raised. The counter at the front of the store sets the tone for the space with its white fluid appearance. This shape is an abstract representation of the lively expressivity of milk; a fluid that creates beautiful sparkling ripples. The changes created by reflective materials confer abundant expressivity to the light, which glows with organic vitality, while dynamically diffusing the energy of fresh milk.  left view, Image Courtesy © Atsushi Ishida  fixtures/counter, Image Courtesy © Atsushi Ishida Inspired by the loving care with which each product on sale is crafted, we proposed a design bearing the hallmark of handcrafted work using a special paint on the walls and fixtures to impart abundant expressivity to the store. By drawing energetic patterns with milky tones on the store walls and applying a white, green and brown color gradation produced by the resonance between the farm’s trees and milk on the fixtures, we sought to give our design the dynamic chaotic beauty and the vibrant force of nature.  left view, Image Courtesy © Atsushi Ishida  right view, Image Courtesy © Atsushi Ishida The store’s fixtures feature flowing wavy lines expressing the freshness and vitality of milk that create a warm and soft atmosphere, gently enfolding the persons facing them. Interestingly, the parts of the shelves that are closer to the fingers handling the products appear to depict gentle, organic wavy contours, which are intended to obtain a lovable design that customers want to touch, while fostering a feeling of intimacy between them and the products on display.  counter at the front of the store, Image Courtesy © Atsushi Ishida  Detail of counter, Image Courtesy © Atsushi Ishida These features contribute to send out a strong image as a store seeking to make high quality products while lending the space the dynamism of fresh milk and the natural setting of the farmstead serving as a backdrop for said products.  Detail of counter, Image Courtesy © Atsushi Ishida  Detail of counter, Image Courtesy © Atsushi Ishida Moriyuki Ochiai, born in Tokyo, Japan, in 1973, is an architect and designer. In 2008, he established his own studio, Moriyuki Ochiai Architects that is active in architectural, interior, furniture,landscape and industrial design.  Detail of counter, Image Courtesy © Atsushi Ishida  Detail of counter, Image Courtesy © Atsushi Ishida  Detail of counter, Image Courtesy © Atsushi Ishida  Moriyukiochiai, Image Courtesy © Moriyuki Ochiai Architects  Image Courtesy © Moriyuki Ochiai Architects
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